Art Of Advertising
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‘Bravery is in our DNA’: Ukraine is the first country to use branding to fight a war
Ukraine has partnered with an advertising company to produce an innovative nation branding campaign.
Nadia Kaneva, The Conversation
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The uproar over Johnny Depp’s Dior ad missed a few nuances
The advert was made in collaboration with the respected non-profit known as Americans for Indian Opportunity ‘in order to respect indigenous cultures’.
Joy Porter, The Conversation
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‘Veere Di Wedding’ was an exception. Product placements in Indian films reduced in 2018
Bengali was the only regional-language industry that showed a rise in brand associations, according to a survey.
Ananya Bhattacharya, qz.com
Trending
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When an emperor came calling on a newly independent India to learn from its early successes
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Kotak firm’s Rs 60 crore donation to BJP coincided with crucial RBI decisions on Kotak Mahindra Bank
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‘The Goat Life’ review: A protracted saga of suffering and survival
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Bharti group’s Rs 150 crore bond donation to BJP coincided with Modi government’s telecom U-turn
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How the high demand for coaching classes reflects India’s employment and economic distress
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Brush with controversy: Why Gillette’s campaign against toxic masculinity has been so polarising
Amid the praise for the new advertisment has been tons of backlash and criticism.
Alan Abitbol, The Conversation
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How JRD Tata came up with a marketing strategy that ran through Tata ads for nearly a century
From ‘swadeshi soap’ to ‘Jaago re’: The theme of nation-building has been at the centre of the conglomerate’s advertising.
Deborah D’Souza
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How a Beatles song (with an Indian connection) helped Nike become a billion dollar brand
John Lennon’s ‘Revolution’, written in India, was panned by the radical media in 1968. In 1987, it became the controversial soundtrack of Nike’s seminal ad.
Alan Bradshaw, The Conversation
Video
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Watch: PTI posts video accusing male ANI reporter of assaulting and abusing its woman journalist
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Watch: Footballers give their jackets to young player escorts amidst heavy rain in New York City
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Caught on camera: Supermarket floor collapses, shopper falls through it
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‘Look at my wonderful costume’: Actor Anne Hathaway reacts to scenes from some of her popular movies
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Watch: Chef makes life-sized pencil and sharpener entirely from chocolate
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70mm Man: C Mohan, who designed the logo for ‘Sholay’ and other classics
Ramesh Sippy’s landmark film was released this week 42 years ago. Its designer was one of the leading exponents of Bollywoood Expressionism.
Rajesh Devraj
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Video: This Ramzan advertisement is really a powerful anti-terrorism message
It’s surreal, and that makes it all the more real.
Scroll Staff
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Watch: Filmmaker Michel Gondry recreates iconic rock music album covers in new ad
This trip through the history of music is full of surprises.
Scroll Staff
The Reel
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‘Amar Singh Chamkila’ trailer: Diljit Dosanjh plays the slain Punjabi singer in Imtiaz Ali’s biopic
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Premiere date announced for Sanjay Leela Bhansali’s ‘Heeramandi’
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‘The Goat Life’ review: A protracted saga of suffering and survival
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The secret ingredient of Pratik Gandhi’s success: ‘Salt to taste’
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‘Bade Miyan Chote Miyan’ trailer: Akshay Kumar and Tiger Shroff team up for action thriller
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Watch: How China is marketing its One Belt, One Road project through singing children
These are not kids singing cutesy songs.
Scroll Staff
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Watch: This Indian Air Force recruitment advertisement for women gets something right
Finally, a whiff of gender equality in the skies.
Scroll Staff
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Watch: The Dhananjayan dancing couple is bound to get new fans with these TV commercials
No, they didn’t learn their moves on the mobile internet.
Sruthi Ganapathy Raman
The Field
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IPL 2024: Riyan Parag, bowlers set up win for Rajasthan Royals against Delhi Capitals
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IPL 2024: KKR bring in Allah Ghazanfar as replacement player; RR rope in Keshav Maharaj
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Athletics: Neeraj Chopra to open his 2024 season at Doha Diamond League in May
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Badminton, Spain Masters Super 300: PV Sindhu wins opening match; Indian men’s singles campaign ends
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Captain’s log: The Indian Premier League has become a grooming ground for new captains