With the new design, Google has made its appearance even more flatter in line with its material design interface which came with the latest version of Android to mobile devices around the world. Even then, it is change with continuity since the new logo looks quite similar to the previous one because its colour palette is the same, as it moves to a sans-serif font from the the serif font it earlier employed, which seems to be the trend among logos for major companies around the world.
Last year, when it tweaked the logo, Google didn’t go the whole hog and only made slight cosmetic changes to its logo, presumably because of the constraint of keeping the font style the same, but this time around the company has decided to make the shift driven primarily by the need to make its appearance smarter on smaller mobile devices.
Apart from the logo, the company has also introduced new animations which reveal how Google is working. One such change is in the Google mic element which animates to reveal if Google is listening, searching or performing other tasks.
Another massive change is in the ‘G’ icon on various Google apps such as Maps and Google Now which will now carry an uppercase 'G' for better visibility among multiple apps.
While the company has changed its logo many times over the last 17 years, the new logo received mixed reactions on social media. Twitter, where cynicism is always the default mode, reacted the only way it knows. We give you a selection:
So cool that @google released images of the logos that almost made the cut. #branding #googlelogo #redesign pic.twitter.com/3lgPuXj4ND
— Julianna Thomas (@ghoulianna) September 1, 2015
Only an Indian developer will claim changing a font as real work. #GoogleLogo #sundarpichai
— Sanjay Manaktala (@smanak) September 2, 2015
Good stuff, good progression. Love the new short logo of logo and how the loading works! #GoogleLogo pic.twitter.com/lVpHY8U1vE
— *Professor Gujju* (@oye_gujju) September 2, 2015
Ok @google changed its logo. Keep calm. Keep Calm. #GoogleLogo pic.twitter.com/xbc2Norx1q
— Rosie Collard (@Is_Rosiee) September 2, 2015
Enjoy this hi-res pic of the new #GoogleLogo. pic.twitter.com/puGnH1xpoZ
— John Johnsonson (@JohnJohnsonson) September 2, 2015
How long before it is claimed new #GoogleLogo is either a) Misogynistic, or b) A result for women in tech. #GamerGate
— Yuji Nakajima (@indiedevil) September 1, 2015
Who shot the serif? #googlelogo
— Tasmo (@_Tasmo) September 1, 2015
Like it matters. Like I'm now gonna say, "Hang on, lemme go Yahoo it..." Please. #GoogleLogo
— Amanda Bower (@heyprofbow) September 1, 2015
Think I may have that new Google logo figured out. #GoogleLogo pic.twitter.com/3tVzYGQC0S
— Deron Staffen (@levendis) September 1, 2015
If I can just get #Apple to accept my logo idea, we can all just use the same style guide! #GoogleLogo #logodesign pic.twitter.com/LnSvu0qbNB
— Dane Storrusten (@DaneStorrusten) September 2, 2015
1. Crompton Greeves Logo 2. Google New Logo #CopyCatGoogle pic.twitter.com/Tnr3p00ctv
— Babbar (@BabbarIsBack) September 1, 2015
Hi @Google, you’ve inspired us too… #Googlelogo #SmilingE pic.twitter.com/RIuysTkdsk
— Heineken NL (@Heineken_NL) September 1, 2015
Unhappily, Google did not accept my submission for the new #GoogleLogo... pic.twitter.com/OoBYdegML3
— Greg Stevens (@gregstevens) September 1, 2015
it's so beautiful it makes me cry #GoogleLogo pic.twitter.com/lJZxVHPjk0
— Jules (@honkshu) September 1, 2015
New #GoogleLogo proves the age old advertising rule KISS-Keep It Simple Stupid
— Bhairavi Goswami (@bhairavigoswami) September 2, 2015
lying awake thinking about the crooked "e" in the new google logo
— Sam Bobra (@SamWritesCode) September 2, 2015
Why is it always when the new CEO takes over a company, the first thing he/she does change the company logo?!! #GoogleLogo #WhatsTheUse
— Ayushi Srivastav (@Aa_balaNari) September 2, 2015
The chairman during #GoogleLogo meetings pic.twitter.com/BN7dLwt1BE
— Hamad Al-Amari (@hamadalamari) September 1, 2015
Google logo: When grown ups take Google doodle way too serious.
— Man on The Ledge (@The_Mentalyst) September 2, 2015
The new #GoogleLogo is like a mix of Kellogg's froot loops and PacMan.
— Etardo (@14_yr_old_Etard) September 2, 2015
I wish the new #GoogleLogo had been in Comic Sans just so I could have watched the Internet explode like the final scene in Fight Club.
— Adam Liaw (@adamliaw) September 2, 2015