The love lives of top politicians aren't election issues. But that doesn't mean voters aren't curious about them.
You might be more likely to become India’s Prime Minister if you are single, but that doesn’t mean the electorate isn’t curious about your partner — or lack thereof. According to Google, the top searches for Narendra Modi, Rahul Gandhi and Arvind Kejriwal all include some variation of a query on their personal lives.
The differences in the search terms are also telling.
As with everything else regarding the Bharatiya Janata Party’s prime ministerial candidate, the searches for his wife carry with them an undercurrent of conspiracy, or at least of something hidden.
In 2009, Open magazine tracked down Jashodaben Chimanlal Modi, a schoolteacher in Rajosana who is reportedly married to the Bharatiya Janata Party’s prime ministerial candidate. Modi never contested the claims made by the magazine, prompting many to believe that there must be some truth to the story.
His marriage remains a touchy subject, partly because of rumours that it was a child marriage and partly because of the Rashtriya Swayamsevak Sangh, of which Modi was a member, requires cadres to take a vow of celibacy. One frequent theory suggests that Modi was married as as a child, but never carried out the gauna ritual, where the couple who were wed in childhood consummate the marriage as adults. The 62-year-old Jashodaben told the Indian Express earlier this year that she got married to Modi at the age of 17, and they separated three years later.
On his part, Modi has always maintained complete silence on the matter.
The Congress vice president and heir apparent Rahul Gandhi has been a little more forthright about his personal life. News articles often turn up referring to the Nehru-Gandhi scion as India’s “most eligible bachelor,” but in an interview last year Gandhi said he wasn’t interested in marriage. That tune seems to have changed, with Gandhi telling PTI just a few days ago that he will marry when he “finds the right girl”.
The search term that is most popular, though — as with his mother — has a foreign connection. Gandhi was photographed with a foreign woman at a Cricket World Cup match in England in 1999, around the time Sonia Gandhi’s citizenship had also become a political issue, and then again in several photos since. By 2004, the press had anointed the woman ‘Juanita,’ and she was widely referred to as his ‘Colombian girlfriend.’ Until, that is, Gandhi told The Indian Express in Amethi that, “my girlfriend’s name is Veronique, not Juanita... she is Spanish and not Venezuelan or Colombian. She is an architect, not a waitress, though I wouldn’t have had a problem with that. She is also my best friend.”
True to form, while Modi and Gandhi have complicated answers to the relationship question, former Delhi Chief Minister Arvind Kejriwal is much more transparent. Kejriwal’s family appears to be the second most common query about him on Google, after ‘news’ and above ‘resignation.’
Kejriwal lives with his wife, two children and his parents. The family is regularly profiled in the media, and Kerjiwal — who is a fan of referendums — reportedly went to them first when before going to the public when deciding whether he should take up the post of being Delhi’s chief minister.
45% consumers purchase financial products online according to our survey. Here’s why
How one of the last bastions of offline transactions is rapidly moving online.
With flight bookings, shopping and buying movie tickets all moving online, it was only a matter of time before purchasing financial products followed suit. In fact, with greater safety, better user interfaces, simpler processes and of course, busier lives, many Indians are opting to buy financial products like insurance and bank deposits online and on-the-go rather than at a bank branch.
We conducted a survey among 150 consumers in 4 metro cities (Mumbai, New Delhi, Bangalore and Ahmedabad) and 2 tier-II cities (Indore and Bhopal) to understand the financial products Indians are buying online and their needs.
The market for financial products still has huge potential for growth with 29% respondents reporting that they owned no financial instruments. Insurance is without a doubt the most widely owned financial instrument for Indians. Nearly half the sample—45% of the respondents—reported investing in insurance. Apart from that, around 27% invested in bank deposits like Fixed and Recurring Deposits and only 13% opted for mutual funds, 13% bought stocks, and just 10% took home loans. While many people still consume financial products only at their bank branches, a large number have started seeking financial information and buying financial instruments online.
The shifting tide
We found that 45% of the survey respondents bought financial products online, indicating that a large chunk of Indians is trusting the internet to manage something as sensitive as their financial investments. It is clear that Indians value the distinct advantages of transacting online. Convenience is an integral part of the experience—60% of those who bought financial products online felt that convenience played an important role in choosing to purchase online. Multiple aspects of convenience resonate with buyers—over 40% felt that the availability of 24/7 services and the ease of comparing different products from drove them to buy online.
However, findings also reveal some concerns that even tech-savvy Indians have with the online medium.
Security is king
Understandably, security is a key factor for buyers of financial products. Even among the 45% who purchased financial products online, almost half felt that the lack of security prevented them from buying more financial products online. Tellingly, the most commonly bought financial product online is general insurance. It has to be bought (in the case of travel) or renewed (in the case of car insurance) regularly and quickly, which is easier done online. It also doesn’t require the submission of too many personal documents—another factor reported by many as a barrier to online purchase of financial products.
To overcome these security concerns, many companies are taking concrete steps to improve the online security of their portals. They are setting up SSL security systems that encrypt and protect the user’s data and payments and are educating customers on how to recognize online payment scams. Thus, people are slowly moving towards buying high involvement financial items like life insurance as well online.
The human factor
Research is a crucial part of the buying process, and most buyers seek information from multiple sources. While research for several consumer products like electronics and furniture has moved online even if purchase is offline, financial products have been slower to move, especially due to the need for expertise. From the sample, 55% rated talking to financial consultants and advisors as very important. Similarly, 55% rated advice from friends and family as very important.
As is evident, while the world is going online, there is something to be said for the familiarity and comfort of human interaction. Even online buyers value non-digital channels of communication. Of those who bought financial products online, 25% felt that visiting bank branches was important, 30% felt that recommendations from friends and family was important, and 33% felt that discussing it with financial advisors was important.
However, we find that online forums and aggregators are also gaining in terms of people using them to research products. According to a BCG report, search queries on life and health insurance have grown 4.5 times from 2008 to 2013, showing that digital is certainly influencing the research part of the buying cycle. Many life insurance companies and banks have caught on to this trend and are finding ways of making customer service executives available online through chat facilities on their portals. Additionally, companies are also investing in a better online user experience by designing their websites to be simple, attractive and easy-to-understand, so that the process of purchase becomes easier for customers.
When it comes to buying insurance, finding an appropriate plan is not an easy process. Life insurance companies are using technology and algorithms to overcome these human biases with innovative products like life insurance calculators. An example of this is the HDFC Life insurance profiler which simplifies the process of choosing an insurance plan. A person can enter five to six parameters and get an objective opinion on the best insurance plan suited to his or her time and status in life.
HDFC Life Insurance has also taken detailed note of its customers’ requirements as they move towards the digital age. Its product website has been designed to ensure consumers feel secure and well attended to when transacting online. All payment gateways have SSL security and are ISO 27001 certified to ensure optimum security. Additionally, to facilitate easy query resolution, it offers an online chat function along with co-browsing where a user can give control of her or her system to the chat executive so that details can be filled in for them. To solve for the barrier of document submission, HDFC Life even allows users to submit documents through e-mail or upload files on Google drive in place of hard copies. Easy e-KYC facilities allow for the Aadhar card and address proof to be uploaded online to quickly verify identity. To find the right insurance plan for yourself and experience the innovative services that the organization has to proffer head to their insurance profiler to start your journey towards buying a life insurance plan.
This article was produced by the Scroll marketing team on behalf of HDFC Life and not by the Scroll editorial team.