Title

× Close
social media

Modi's wife, Rahul's girlfriend and Kejriwal's family top political Google searches

The love lives of top politicians aren't election issues. But that doesn't mean voters aren't curious about them.

You might be more likely to become India’s Prime Minister if you are single, but that doesn’t mean the electorate isn’t curious about your partner — or lack thereof. According to Google, the top searches for Narendra Modi, Rahul Gandhi and Arvind Kejriwal all include some variation of a query on their personal lives.





The differences in the search terms are also telling.

Narendra Modi

As with everything else regarding the Bharatiya Janata Party’s prime ministerial candidate, the searches for his wife carry with them an undercurrent of conspiracy, or at least of something hidden.

In 2009, Open magazine tracked down Jashodaben Chimanlal Modi, a schoolteacher in Rajosana who is reportedly married to the Bharatiya Janata Party’s prime ministerial candidate. Modi never contested the claims made by the magazine, prompting many to believe that there must be some truth to the story.

His marriage remains a touchy subject, partly because of rumours that it was a child marriage and partly because of the Rashtriya Swayamsevak Sangh, of which Modi was a member, requires cadres to take a vow of celibacy. One frequent theory suggests that Modi was married as as a child, but never carried out the gauna ritual, where the couple who were wed in childhood consummate the marriage as adults. The 62-year-old Jashodaben told the Indian Express earlier this year that she got married to Modi at the age of 17, and they separated three years later.

On his part, Modi has always maintained complete silence on the matter.

Rahul Gandhi

The Congress vice president and heir apparent Rahul Gandhi has been a little more forthright about his personal life. News articles often turn up referring to the Nehru-Gandhi scion as India’s “most eligible bachelor,” but in an interview last year Gandhi said he wasn’t interested in marriage. That tune seems to have changed, with Gandhi telling PTI just a few days ago that he will marry when he “finds the right girl”.

The search term that is most popular, though — as with his mother — has a foreign connection. Gandhi was photographed with a foreign woman at a Cricket World Cup match in England in 1999, around the time Sonia Gandhi’s citizenship had also become a political issue, and then again in several photos since. By 2004, the press had anointed the woman ‘Juanita,’ and she was widely referred to as his ‘Colombian girlfriend.’ Until, that is, Gandhi told The Indian Express in Amethi that, “my girlfriend’s name is Veronique, not Juanita... she is Spanish and not Venezuelan or Colombian. She is an architect, not a waitress, though I wouldn’t have had a problem with that. She is also my best friend.”

Arvind Kejriwal

True to form, while Modi and Gandhi have complicated answers to the relationship question, former Delhi Chief Minister Arvind Kejriwal is much more transparent. Kejriwal’s family appears to be the second most common query about him on Google, after ‘news’ and above ‘resignation.’

Kejriwal lives with his wife, two children and his parents. The family is regularly profiled in the media, and Kerjiwal — who is a fan of referendums — reportedly went to them first when before going to the public when deciding whether he should take up the post of being Delhi’s chief minister.

 
We welcome your comments at letters@scroll.in.
Sponsored Content BULLETIN BY 

Athleisure is the new black

This new fashion trend sweeping across the country demands your attention.

A portmanteau of 'Athletic' and 'Leisure', the rising trend of 2015 – athleisure is a huge nod to two great trends that have taken hold of the fashion world: fitness and casualness. While Jane Fonda might have had the jump on this trend 30 years ago, it has only become a phenomenon after 2010 as the wellness industry started booming.

Not like we were not working out before. The Juicy Couture sweatpants of the 90s, the ubiquity of the sweatshirt from classrooms to boardrooms (we're looking at you Zuckerberg) were a precursor to this movement.

High fashion has lapped up athleisure because it brings with it the promise of functionality. High performance fabrics do most of the heavy lifting, from odour control to sweat proofing, using breathable fabrics, lending support and shaping, and helping in getting the maximum out of your ensemble. The focus on style ensures that the clothes travel easily from gym to work to bar (probably juice bar). The tectonic shift has been in not keeping high performance workout gear restricted to the gym alone.

This is one of the few fashion trends, other than jeans, to trickle up rather than trickle down; and the designers have responded accordingly. Taking it a notch higher into the Sports Luxe category, there is a Karl Lagerfeld sweatshirt and couture sneakers from Chanel; there is Alexander Wang teaming up with Adidas and giving us sweats that are so sleek they can and have been worn on the red carpet. Victoria’s Secret has a new active wear line and even Beyonce has debuted Ivy Park, her active wear line with TopShop, signalling peak athleisure. This is a trend that shows off the body rather than hides it, and with Fit being the new Rich, style and fitness coalesce to make it the break out trend of the season.

While it is an inducement for fitness, it is not for the fit people exclusively. It allows you to live out the fitness fantasy without actually doing a lot of the work. Fatigue from the skinny jeans has made the market welcome comfortable yoga pants; a trend that refuses to go away! Started as a largely female focused trend, companies like Lululemon and SweatBetty bet big on the athleisure lifestyle and are now multimillion dollar companies that make the best yoga leggings in the business. Athleisure became more male friendly with compression pants and puffer jackets that kept you cool in the summer and warm in the winter all the while being a snug fit. Even sneakers have never seen such an all-time high in the market as they do now, with Yeezy’s, Air Jordan’s, to the Adidas superstar fetching top dollar and we have athleisure to thank for that.

Ajio.com
Ajio.com

It is one of the few moments when fashion is not being merely whimsical; it is actually listening to what people want to wear and what makes sense according to their evolving lifestyles. Paying heed to this gap in the market of a population that runs on Fitbit and counts its calories has paid out and proven to be a win-win for both the brands and the buyers.

Ajio brings athleisure to Indian shores with its Active Capsule collections. The handpicked Too Fit to Quit capsule provides a range of sweatshirts, t-shirts, running shorts and track pants to work out or lounge around in. The casual style is carried over to accessories as well as a great range of bags and sneakers. Along with a versatile portfolio of Puma, Vans, Wrangler, Lee, Skechers etc it also has an in-house line in fitness apparel that mixes Indian tastes with urban contemporary. Head over to Ajio.com, the aisle of style to shop this trend.

This article was produced on behalf of Ajio.com by the Scroll.in marketing team and not by the Scroll.in editorial staff.

× Close