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Kindle now supports e-books in five Indian languages

Hindi, Gujarati, Malayalam, Marathi and Tamil books will be available the e-readers as well as the free app on Android and iOS phones.

For the first time, books in five Indian regional languages will be available in digital format on Amazon’s e-book reader Kindle. The five languages in which the e-book reader will support content include Hindi, Gujarati, Malayalam, Marathi and Tamil. “We are adding thousands of [regional] digital books, including the largest digital selection of best sellers, hundreds of exclusive titles and free classics to the Kindle Book Store,” Amazon Kindle Director (content) Sanjeev Jha told PTI.

The books will be available on both Kindle e-readers as well as the free app for Android and iOS phones. “Subscribers of Kindle Unlimited will also have access to the Indian language content,” Jha added. Apart from English, the e-book reader already supports languages like Chinese, German, French and Japanese.

The bestseller category will have books like Ishq Mein Shahar Hona by Ravish Kumar (Hindi), Rajaraja Chozhan by Sa Na Kannan (Tamil), Mrutyunjay by Shivaji Sawant (Marathi), Ek Bija Ne Gamta Rahiye by Kaajal Oza Vaidya (Gujarati) and Aarachar by KR Meera (Malayalam). For the exclusive category, Kindle has already listed titles such as Banaras Talkies by Satya Vyas and Draupadi by Kaajal Oza Vaidya. The collection will also include translated works of popular books like The Secret by Rhonda Byrne, The Monk who sold his Ferrari by Robin Sharma and The Secret of Nagas by Amish Tripathi, reported The Indian Express.

The move is being seen as an effort to tap into the growing, “digital regional content” market in India, reported PTI. Jha said India is among the fastest growing markets for Kindle. He told The Times of India that Kindle’s India sales surged 200% in 2015 and increased more this year. According to the daily, the e-book reader hopes that its India market will surpass United States in the next few years. According to Jha, a Kindle user in India downloads 10 times the number of books that s/he buys in physical form.

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Money plays a big role in leading a fulfilled life. But here are some other factors to not discount

A large global survey has some surprising answers to how we think about life.

What’s the one thing that makes you feel most fulfilled? This was one of the simple questions asked to more than two million people in a worldwide survey conducted by Abbott, the global healthcare company. According to the survey, on a scale of 100, with 100 being “living fully”, Indians ranked themselves at 61, behind the global average of 68.4 and much behind China at 79 and Mexico at 75. Not surprisingly, with such a massive scale and scope, the survey results offered some startling insights into how people across countries think about their lives.

One of the biggest paradoxes the survey uncovered was that most people—nearly 44% of the respondents—felt money was the ultimate stumbling block keeping them from a fulfilled life. When asked about the one thing that makes them feel most fulfilled, money was not the number one response for even a single country. So why did people still claim it to be the top barrier?

One way to understand this is to study the top things that do make people fulfilled across the world. This showed a remarkable consensus. Globally most respondents selected “family” as the number one factor of fulfillment except in China, where “health” was considered more crucial to personal fulfillment. Attributes like “spirituality”, “success”, “giving”, “travel”, “community”, “health”, “music” and “adventure” also scored well in different parts of the globe.

Source: Abbot Global Study
Source: Abbot Global Study

It is clear that money can enable us to accomplish many of the things which give us a sense of fulfillment. It enables us to travel more, learn new things and even take better care of our health.

However, it is when we consider the pursuit of money as the primary key to fulfillment and an end in itself that the problems begin. Perhaps this is because we postpone our immediate happiness or ignore the things that give us joy for the sake of some distant financial goal. In India, especially, there is a tendency to prioritise work over family and friends. In the pursuit of wealth, we often avoid social occasions and get-togethers and skip simple acts of companionship like dining with family or wishing friends on important occasions like birthdays or anniversaries. Tellingly, nearly 23% Indian respondents chose “priorities” as the top barrier to fulfillment. This can lead to fatigue or burnout. It can also lead to increased emotional distance from friends and family, and contribute to a general sense of apathy in life. To top that, we may never realise how much money is enough money to do things that will bring us happiness and may continue to chase money at the cost of other joys. While being financially responsible is undeniably a virtue, it should not distract us, at least for long, from other drivers that directly contribute to personal fulfillments.

Ultimately, happiness is a choice. Many people choose to hold on to the “negative stimuli” in their lives. They choose to focus on the problems they face rather than the positive aspects in their life. Once you choose to be happy and focus on taking decisions that will make you happy rather than just make you money or bring you superficial success, it will become a lot easier to feel fulfilled. Think of happiness as a resource—an asset that needs be grown and cultivated just like your bank balance.


The path to greater fulfilment is a deeply personal one. Thankfully, there are many resources available that can help people around the world define and lead a more fulfilled life. Abbott is committed to helping people live the best life possible. Their website features life hacks for work or personal time like those listed below. These are great tools for those ready to lead a more fulfilled and meaningful life, starting today.

Source: Abbot Global Study
Source: Abbot Global Study

This article was produced on behalf of Abbott by the Scroll.in marketing team and not by the Scroll.in editorial staff.

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