For the first time, books in five Indian regional languages will be available in digital format on Amazon’s e-book reader Kindle. The five languages in which the e-book reader will support content include Hindi, Gujarati, Malayalam, Marathi and Tamil. “We are adding thousands of [regional] digital books, including the largest digital selection of best sellers, hundreds of exclusive titles and free classics to the Kindle Book Store,” Amazon Kindle Director (content) Sanjeev Jha told PTI.
The books will be available on both Kindle e-readers as well as the free app for Android and iOS phones. “Subscribers of Kindle Unlimited will also have access to the Indian language content,” Jha added. Apart from English, the e-book reader already supports languages like Chinese, German, French and Japanese.
The bestseller category will have books like Ishq Mein Shahar Hona by Ravish Kumar (Hindi), Rajaraja Chozhan by Sa Na Kannan (Tamil), Mrutyunjay by Shivaji Sawant (Marathi), Ek Bija Ne Gamta Rahiye by Kaajal Oza Vaidya (Gujarati) and Aarachar by KR Meera (Malayalam). For the exclusive category, Kindle has already listed titles such as Banaras Talkies by Satya Vyas and Draupadi by Kaajal Oza Vaidya. The collection will also include translated works of popular books like The Secret by Rhonda Byrne, The Monk who sold his Ferrari by Robin Sharma and The Secret of Nagas by Amish Tripathi, reported The Indian Express.
The move is being seen as an effort to tap into the growing, “digital regional content” market in India, reported PTI. Jha said India is among the fastest growing markets for Kindle. He told The Times of India that Kindle’s India sales surged 200% in 2015 and increased more this year. According to the daily, the e-book reader hopes that its India market will surpass United States in the next few years. According to Jha, a Kindle user in India downloads 10 times the number of books that s/he buys in physical form.