The doodles created by internet search engine Google get a fair bit of attention depending on the cuteness or intricacy levels. Since they started appearing in 1998, they have evolved significantly, with elaborate animations and country-specific tributes. The most recent doodle to grab attention pays homage to pioneering silhouette animation artist Lotte Reiniger on the occasion of her 117th birth anniversary on June 2. The German animation filmmaker predated Walt Disney by almost a decade and is often credited with the first feature-length animated film, The Adventures of Prince Achmed (1926).The tribute to Reiniger was created in her distinctive style by a Google animator Olivia. Google employees Nat and Lo (real names Natalie Hammel and Lorraine Yurshansky) went behind the scenes to show its making.Reiniger was born in Berlin in 1899. Her first film was a four-minute love story, The Ornament of the Enamoured Heart (1919). She created haunting versions of popular fairy tales such as Cinderella and Sleeping Beauty (both 1922).Reiniger’s breakthrough film, The Adventures of Prince Achmed, was loosely inspired by the Arabian Nights and came in 1926.Reiniger went on to direct several films, including a very early screen adaptation of Hugh Lofting’s Dr Doolittle novels, which feature a doctor who can talk to animals. Reiniger’s version was titled Doctor Dolittleand his Animals (1928).
Reiniger and her husband Carl Koch fled Nazi Germany in 1933 and lived in various countries until they officially emigrated to London in 1949 . Among their productions during this period are animated versions of the operas Carmen and The Magic Flute.
The original prints of her films were lost in these interim years and the restored copies that exist today are copies of copies, the original soundtrack having often been replaced by contemporary music and an increased pace, says historian William Moritz. “Although the ‘restoration’ reestablished the tints of the original, much of the fine background detail in most scenes is lost,” Moritz writes.
Reiniger died on June 19, 1981, at the age of 82. A video below, a part of the 1970 documentary The Art of Lotte Reiniger, shows her at work.
It's not just about goodwill - inclusivity is a good business decision.
To reach a 50-50 workplace scenario, policies on diversity need to be paired with a culture of inclusiveness. While diversity brings equal representation in meetings, board rooms, promotions and recruitment, inclusivity helps give voice to the people who might otherwise be marginalized or excluded. Inclusion at workplace can be seen in an environment that values diverse opinions, encourages collaboration and invites people to share their ideas and perspectives. As Verna Myers, a renowned diversity advocate, puts it “Diversity is being invited to the party, inclusion is being asked to dance.”
Creating a sense of belonging for everyone is essential for a company’s success. Let’s look at some of the real benefits of a diverse and inclusive workplace:
Better decision making
A whitepaper by Cloverpop, a decision making tool, established a direct link between inclusive decision making and better business performance. The research discovered that teams that followed an inclusive decision-making process made decisions 2X faster with half the meetings and delivered 60% better results. As per Harvard Business School Professor Francesca Gino, this report highlights how diversity and inclusion are practical tools to improve decision making in companies. According to her, changing the composition of decision making teams to include different perspectives can help individuals overcome biases that affect their decisions.
Higher job satisfaction
Employee satisfaction is connected to a workplace environment that values individual ideas and creates a sense of belonging for everyone. A research by Accenture identified 40 factors that influence advancement in the workplace. An empowering work environment where employees have the freedom to be creative, innovative and themselves at work, was identified as a key driver in improving employee advancement to senior levels.
A research by Catalyst.org stated the in India, 62% of innovation is driven by employee perceptions of inclusion. The study included responses from 1,500 employees from Australia, China, Germany, India, Mexico and the United States and showed that employees who feel included are more likely to go above and beyond the call of duty, suggest new and innovative ways of getting work done.
Shirley Engelmeier, author of ‘Inclusion: The New Competitive Business Advantage’, in her interview with Forbes, talks about the new global business normal. She points out that the rapidly changing customer base with different tastes and preferences need to feel represented by brands. An inclusive environment will future-proof the organisation to cater to the new global consumer language and give it a competitive edge.
An inclusive workplace ensures that no individual is disregarded because of their gender, race, disability, age or other social and cultural factors. Accenture has been a leading voice in advocating equal workplace. Having won several accolades including a perfect score on the Human Rights Campaign’s Corporate equality index, Accenture has demonstrated inclusive and diverse practices not only within its organisation but also in business relationships through their Supplier Inclusion and Diversity program.
In a video titled ‘She rises’, Accenture captures the importance of implementing diverse policies and creating an inclusive workplace culture.
To know more about inclusion and diversity, see here.
This article was produced by the Scroll marketing team on behalf of Accenture and not by the Scroll editorial team.