Art Of Advertising
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‘Bravery is in our DNA’: Ukraine is the first country to use branding to fight a war
Ukraine has partnered with an advertising company to produce an innovative nation branding campaign.
Nadia Kaneva, The Conversation
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The uproar over Johnny Depp’s Dior ad missed a few nuances
The advert was made in collaboration with the respected non-profit known as Americans for Indian Opportunity ‘in order to respect indigenous cultures’.
Joy Porter, The Conversation
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‘Veere Di Wedding’ was an exception. Product placements in Indian films reduced in 2018
Bengali was the only regional-language industry that showed a rise in brand associations, according to a survey.
Ananya Bhattacharya, qz.com
Trending
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‘Saffronisation of Doordarshan’: After DD News unveils new logo, social media users express alarm
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Very low voter turnout in six districts of eastern Nagaland amid shutdown over statehood demand
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Carnatic music: Violinist L Subramaniam’s new book looks at the 18th-century masters
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‘Do Aur Do Pyaar’ review: Adultery saga has a maths problem
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Can BJP use Ram as a campaign tool during the election?
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Brush with controversy: Why Gillette’s campaign against toxic masculinity has been so polarising
Amid the praise for the new advertisment has been tons of backlash and criticism.
Alan Abitbol, The Conversation
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How JRD Tata came up with a marketing strategy that ran through Tata ads for nearly a century
From ‘swadeshi soap’ to ‘Jaago re’: The theme of nation-building has been at the centre of the conglomerate’s advertising.
Deborah D’Souza
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How a Beatles song (with an Indian connection) helped Nike become a billion dollar brand
John Lennon’s ‘Revolution’, written in India, was panned by the radical media in 1968. In 1987, it became the controversial soundtrack of Nike’s seminal ad.
Alan Bradshaw, The Conversation
Video
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Watch: This fan-made trailer imagines Henry Cavill and Margot Robbie starring in a James Bond film
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Watch: Mount Ruang erupts in Indonesia, spewing columns of ash and lava
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Watch: Unbelievable scenes of flooding in Dubai airport, streets, and malls after heavy rain in UAE
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Indian elections: How secure is the EVM-VVPAT process?
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Watch: Footballers of Indian clubs walk out on the pitch with dogs to get them adopted
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70mm Man: C Mohan, who designed the logo for ‘Sholay’ and other classics
Ramesh Sippy’s landmark film was released this week 42 years ago. Its designer was one of the leading exponents of Bollywoood Expressionism.
Rajesh Devraj
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Video: This Ramzan advertisement is really a powerful anti-terrorism message
It’s surreal, and that makes it all the more real.
Scroll Staff
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Watch: Filmmaker Michel Gondry recreates iconic rock music album covers in new ad
This trip through the history of music is full of surprises.
Scroll Staff
The Reel
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‘Trap’ trailer: M Night Shyamalan’s thriller stars Josh Hartnett as a serial killer
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Watch: Five directors shoot on iPhones for MAMI Mumbai Film Festival initiative
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‘Do Aur Do Pyaar’ review: Adultery saga has a maths problem
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‘Love Sex Aur Dhokha 2’ review: Laboured and barely provocative
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‘Civil War’ review: An urgent film about a barely-distant future
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Watch: How China is marketing its One Belt, One Road project through singing children
These are not kids singing cutesy songs.
Scroll Staff
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Watch: This Indian Air Force recruitment advertisement for women gets something right
Finally, a whiff of gender equality in the skies.
Scroll Staff
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Watch: The Dhananjayan dancing couple is bound to get new fans with these TV commercials
No, they didn’t learn their moves on the mobile internet.
Sruthi Ganapathy Raman
The Field
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Wrestling, Asian Olympic Qualifiers: Aman loses in semi-final as Indian men fail to win Paris quotas
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Shooting, Indian Olympic trials: Esha Singh, Bhavesh Shekhawat lead in respective 25m pistol events
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Wrestling, Asian Olympic Qualifiers: Deepak Punia, Sujeet Kalkal fail to make weigh-ins in time
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Chess, Candidates 2024: Gukesh Dommaraju picks up win to become joint-leader with two rounds to go
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Hockey: Salima Tete 2.0 – a speedster who is adding confidence and creativity to her improving game