Flipkart is losing its grip on India’s mobile shoppers.
On the face of it, the homegrown e-commerce company is leading the pack. As of March, Flipkart accounted for 30.7% of India’s monthly mobile e-commerce users, according to data intelligence firm 7Park Data. Amazon was almost neck-to-neck with Flipkart, capturing 30.3%. Snapdeal lagged far behind at 10.8%.
However, a closer look at the shifting user base and commitment level among customers reveals that Amazon is gaining at the expense of Flipkart. Bengaluru-based Flipkart, founded in 2007, got a six-year head start on Amazon, which arrived here only in 2013. Yet, it is getting beat.
Even though Flipkart captures a marginally larger share of the mobile app market, its overall performance has dipped. From Q1 2016 to Q1 2017, its app engagement declined 11.5%. During this period, Amazon saw a huge 46% rise. Mobile is a key component of India’s e-commerce market. In 2016, for instance, more than 80% of traffic to both Flipkart and Snapdeal came via their respective apps or mobile sites.
Flipkart’s users also don’t seem as keen on staying on and browsing. The minutes per active user declined 42.6% for the e-tailer in the first quarter of 2017 compared to a year earlier. Time spent by customers on Amazon ticked up 14.9% in this period.
In all, users are spending 7.6 more minutes on Amazon than on Flipkart, according to 7Park data.
In December 2016, Amazon seized the top spot in app penetration – the share of surveyed users who had the app installed – from Flipkart. As of March this year, 40.8% of the surveyed shoppers had installed the Seattle-based company’s mobile app while 38.4% had Flipkart’s.
Both companies attract similar numbers of unique visits, but Amazon had 10 times more browsers turning into buyers then Flipkart did. From Q1 2016 to Q1 2017, Amazon’s unique purchasers grew 113.1%, well above Flipkart’s 10.8% uptick.
Amazon’s upper hand can be attributed to two factors: its breadth of offerings and an ability to adapt its successful model from other countries for India. The Jeff Bezos-led company has committed to spend more than $5 billion in India over the next few years. That trumps Flipkart’s $3.2 billion and Snapdeal’s $1.7 billion put together.
Amazon’s global business is a well-oiled machine with deep pockets, so it can afford to burn cash in India. And as India’s e-commerce industry undergoes consolidation and overcomes a funding crunch, domestic firms are left with two options: bulk up cash reserves or join forces.
What’s the difference between ‘a’ washing machine and a ‘great’ washing machine?
The right machine can save water, power consumption, time, energy and your clothes from damage.
In 2010, Hans Rosling, a Swedish statistician, convinced a room full of people that the washing machine was the greatest invention of the industrial revolution. In the TED talk delivered by him, he illuminates how the washing machine freed women from doing hours of labour intensive laundry, giving them the time to read books and eventually join the labour force. Rosling’s argument rings true even today as it is difficult to deny the significance of the washing machine in our everyday lives.
For many households, buying a washing machine is a sizable investment. Oddly, buyers underestimate the importance of the decision-making process while buying one and don’t research the purchase as much as they would for a television or refrigerator. Most buyers limit their buying criteria to type, size and price of the washing machine.
Visible technological advancements can be seen all around us, making it fair to expect a lot more from household appliances, especially washing machines. Here are a few features to expect and look out for before investing in a washing machine:
Cover your basics
Do you wash your towels every day? How frequently do you do your laundry? Are you okay with a bit of manual intervention during the wash cycle? These questions will help filter the basic type of washing machine you need. The semi-automatics require manual intervention to move clothes from the washing tub to the drying tub and are priced lower than a fully-automatic. A fully-automatic comes in two types: front load and top load. Front loading machines use less water by rotating the inner drum and using gravity to move the clothes through water.
The size or the capacity of the machine is directly proportional to the consumption of electricity. The right machine capacity depends on the daily requirement of the household. For instance, for couples or individuals, a 6kg capacity would be adequate whereas a family of four might need an 8 kg or bigger capacity for their laundry needs. This is an important factor to consider since the wrong decision can consume an unnecessary amount of electricity.
Machine intelligence that helps save time
In situations when time works against you and your laundry, features of a well-designed washing machine can come to rescue. There are programmes for urgent laundry needs that provide clean laundry in a super quick 15 to 30 minutes’ cycle; a time delay feature that can assist you to start the laundry at a desired time etc. Many of these features dispel the notion that longer wash cycles mean cleaner clothes. In fact, some washing machines come with pre-activated wash cycles that offer shortest wash cycles across all programmes without compromising on cleanliness.
The green quotient
Despite the conveniences washing machines offer, many of them also consume a substantial amount of electricity and water. By paying close attention to performance features, it’s possible to find washing machines that use less water and energy. For example, there are machines which can adjust the levels of water used based on the size of the load. The reduced water usage, in turn, helps reduce the usage of electricity. Further, machines that promise a silent, no-vibration wash don’t just reduce noise – they are also more efficient as they are designed to work with less friction, thus reducing the energy consumed.
Customisable washing modes
Crushed dresses, out-of-shape shirts and shrunken sweaters are stuff of laundry nightmares. Most of us would rather take out the time to hand wash our expensive items of clothing rather than trusting the washing machine. To get the dirt out of clothes, washing machines use speed to first agitate the clothes and spin the water out of them, a process that takes a toll on the fabric. Fortunately, advanced machines come equipped with washing modes that control speed and water temperature depending on the fabric. While jeans and towels can endure a high-speed tumble and spin action, delicate fabrics like silk need a gentler wash at low speeds. Some machines also have a monsoon mode. This is an India specific mode that gives clothes a hot rinse and spin to reduce drying time during monsoons. A super clean mode will use hot water to clean the clothes deeply.
Washing machines have come a long way, from a wooden drum powered by motor to high-tech machines that come equipped with automatic washing modes. Bosch washing machines include all the above-mentioned features and provide damage free laundry in an energy efficient way. With 32 different washing modes, Bosch washing machines can create custom wash cycles for different types of laundry, be it lightly soiled linens, or stained woollens. The ActiveWater feature in Bosch washing machines senses the laundry load and optimises the usage of water and electricity. Its EcoSilentDrive motor draws energy from a permanent magnet, thereby saving energy and giving a silent wash. The fear of expensive clothes being wringed to shapelessness in a washing machine is a common one. The video below explains how Bosch’s unique VarioDrumTM technology achieves damage free laundry.
To start your search for the perfect washing machine, see here.
This article was produced by the Scroll marketing team on behalf of Bosch and not by the Scroll editorial team.