But we can't rely on symbolism to solve the problems which are deeply engraved in our society....was it a PR stunt like that of other brands like Disney...or did it come from a good place...I don't know...but it's contribution is miniscule seeing the grand stature of evils that stand in front of us.
This was due for a long time...
Ipsita Chakravarty, in today's Daily Fix, writes about how HUL's decision to rename Fair & Lovely is only skin deep. She also comments on shaadi.com having a skin tone filter.
While her criticism is valid, her expectations are unrealistic. All said and done, HUL is a commercial organisation and will do whatever it takes to maintain it's image. They are not in the business of societal reform. Similarly, if I am looking for a prospective mate, I should have an option if choosing one of a skin tone of my choice. Also, a dark skin tone is hardly indicative of caste!
We live in a world where for a multitude of reasons, we have outsourced something as basic as child rearing to nurseries and day care. In such a world where career advancement seems to be the most important thing, who is to reform society? Blaming HUL or shaadi.com is just picking the low hanging fruit. Such criticism is going to do nothing to change corporates behaviour, nor is it going to change people's prejudices.
The stupidity of the company types is unbelievable. And this guy is the Chairman no less.