Gopichand Academy launches new talent hunt program, to select and train under-10 players

Children can showcase their badminton skills by uploading a two-minute video out of which few will be selected to train at the academy.

In a new talent hunt initiative to mark one year of its association with IDBI Federal Life Insurance, the Pullela Gopichand Academy will identify 10 to 15 under-10 children to be inducted into the Hyderabad-based academy.

Announcing the “Young Champs campaign”, CEO of the insurance company and former Mumbai pace bowler, Vignesh Shahane, said, “We are driven by passion, not money in this grass-roots initiative. Whatever needs to be done to produce world champions will be done.”

Starting from Thursday, under-10 children could showcase their badminton skills by uploading a two-minute video on the Facebook and Twitter pages of the Academy’s existing initiative with the insurance firm, “Quest for Excellence”, till December 28.

The winners of the contest will get to train at the Gopichand Academy after going through a selection process.

“What I would look for in the video during a rally is basic footwork, speed, wrist work, hand-eye co-ordination and style of strokes,” said Gopichand to a specific query. “10-15 is the number we are looking for. It could vary depending on the number of entries,” added the national badminton coach and former All-England singles champion.

“Badminton has grown tremendously at grass roots but in the last few years I haven’t got enough time to be with the younger players - as much as I would have liked. And this idea came up while sitting and chatting with some players,” said Gopichand. “Players are coming from all sorts of places. This initiative offers opportunity for the poorest of poor and farthest of farther to showcase their talent,” he added.

We welcome your comments at
Sponsored Content BY 

Why should inclusion matter to companies?

It's not just about goodwill - inclusivity is a good business decision.

To reach a 50-50 workplace scenario, policies on diversity need to be paired with a culture of inclusiveness. While diversity brings equal representation in meetings, board rooms, promotions and recruitment, inclusivity helps give voice to the people who might otherwise be marginalized or excluded. Inclusion at workplace can be seen in an environment that values diverse opinions, encourages collaboration and invites people to share their ideas and perspectives. As Verna Myers, a renowned diversity advocate, puts it “Diversity is being invited to the party, inclusion is being asked to dance.”

Creating a sense of belonging for everyone is essential for a company’s success. Let’s look at some of the real benefits of a diverse and inclusive workplace:

Better decision making

A whitepaper by Cloverpop, a decision making tool, established a direct link between inclusive decision making and better business performance. The research discovered that teams that followed an inclusive decision-making process made decisions 2X faster with half the meetings and delivered 60% better results. As per Harvard Business School Professor Francesca Gino, this report highlights how diversity and inclusion are practical tools to improve decision making in companies. According to her, changing the composition of decision making teams to include different perspectives can help individuals overcome biases that affect their decisions.

Higher job satisfaction

Employee satisfaction is connected to a workplace environment that values individual ideas and creates a sense of belonging for everyone. A research by Accenture identified 40 factors that influence advancement in the workplace. An empowering work environment where employees have the freedom to be creative, innovative and themselves at work, was identified as a key driver in improving employee advancement to senior levels.


A research by stated the in India, 62% of innovation is driven by employee perceptions of inclusion. The study included responses from 1,500 employees from Australia, China, Germany, India, Mexico and the United States and showed that employees who feel included are more likely to go above and beyond the call of duty, suggest new and innovative ways of getting work done.

Competitive Advantage

Shirley Engelmeier, author of ‘Inclusion: The New Competitive Business Advantage’, in her interview with Forbes, talks about the new global business normal. She points out that the rapidly changing customer base with different tastes and preferences need to feel represented by brands. An inclusive environment will future-proof the organisation to cater to the new global consumer language and give it a competitive edge.

An inclusive workplace ensures that no individual is disregarded because of their gender, race, disability, age or other social and cultural factors. Accenture has been a leading voice in advocating equal workplace. Having won several accolades including a perfect score on the Human Rights Campaign’s Corporate equality index, Accenture has demonstrated inclusive and diverse practices not only within its organisation but also in business relationships through their Supplier Inclusion and Diversity program.

In a video titled ‘She rises’, Accenture captures the importance of implementing diverse policies and creating an inclusive workplace culture.


To know more about inclusion and diversity, see here.

This article was produced by the Scroll marketing team on behalf of Accenture and not by the Scroll editorial team.