The media rights for India’s bilateral series at home for the next five year cycle (2018-2023) is slowly nearing the billion dollar mark with the second day of the e-auction stopping at a mind-boggling Rs 6,032.5 crore as broadcasting majors Star and Sony continued their bidding slugfest along with the new entrants Jio (Reliance).
The Global Consolidated Rights (which includes broadcast as well as digital rights for India and Rest of the World) bid has already witnessed a quantum jump from the 2012 Star Tv bid of Rs 3,851 crore.
After the second day, BCCI’s media rights value has already gone up by 56 percent with the per match value touching nearly Rs 60 crore (Rs 59.16 crore) for 102 international games across three formats.
This is already Rs 17 crore more compared to Rs 43 crore (per match) during the earlier period (2012-2018).
The BCCI brass is expecting that a clear winner will emerge by late afternoon on Thursday.
The day started with top GCR bid of Rs 4442 crore. Subsequently, some of the top bids were Rs 4565.20 crore, Rs 5488.30 crore, Rs 5748 crore. It breached Rs 6,000 crore mark (Rs 6,001 crore) at around 4.30 pm before closing at Rs 6,032.5 crore – minutes before the cut-off time of 6 pm.