Art Of Advertising
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‘Bravery is in our DNA’: Ukraine is the first country to use branding to fight a war
Ukraine has partnered with an advertising company to produce an innovative nation branding campaign.
Nadia Kaneva, The Conversation
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The uproar over Johnny Depp’s Dior ad missed a few nuances
The advert was made in collaboration with the respected non-profit known as Americans for Indian Opportunity ‘in order to respect indigenous cultures’.
Joy Porter, The Conversation
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‘Veere Di Wedding’ was an exception. Product placements in Indian films reduced in 2018
Bengali was the only regional-language industry that showed a rise in brand associations, according to a survey.
Ananya Bhattacharya, qz.com
Trending
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Over 17,400 citizens write to EC seeking action against PM Narendra Modi for hate speech
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Australian journalist leaves country amid visa troubles, says ‘too difficult to do my job in India’
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Ramachandra Guha: Why 2024 is India’s most important election since 1977
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Rights group PUCL seeks disqualification of PM Narendra Modi for hate speech in Rajasthan
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‘The Kerala Story’: Why did Catholics re-release a Hindutva movie days before polling?
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Brush with controversy: Why Gillette’s campaign against toxic masculinity has been so polarising
Amid the praise for the new advertisment has been tons of backlash and criticism.
Alan Abitbol, The Conversation
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How JRD Tata came up with a marketing strategy that ran through Tata ads for nearly a century
From ‘swadeshi soap’ to ‘Jaago re’: The theme of nation-building has been at the centre of the conglomerate’s advertising.
Deborah D’Souza
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How a Beatles song (with an Indian connection) helped Nike become a billion dollar brand
John Lennon’s ‘Revolution’, written in India, was panned by the radical media in 1968. In 1987, it became the controversial soundtrack of Nike’s seminal ad.
Alan Bradshaw, The Conversation
Video
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Watch Anu Malik and Sonu Nigam’s impromptu performance of ‘Main Hoon Na’ at Farah Khan’s home
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Watch: Doordarshan newsreader faints on live TV in Kolkata owing to severe heat
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Watch: Spice Girls sing ‘Stop’ as bandmates reunite to celebrate Victoria Beckham’s 50th birthday
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Watch: Over 350 ballerinas come together to break the world record for standing on tip toes
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Eco India: How can India deal with its mounting tyre waste?
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70mm Man: C Mohan, who designed the logo for ‘Sholay’ and other classics
Ramesh Sippy’s landmark film was released this week 42 years ago. Its designer was one of the leading exponents of Bollywoood Expressionism.
Rajesh Devraj
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Video: This Ramzan advertisement is really a powerful anti-terrorism message
It’s surreal, and that makes it all the more real.
Scroll Staff
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Watch: Filmmaker Michel Gondry recreates iconic rock music album covers in new ad
This trip through the history of music is full of surprises.
Scroll Staff
The Reel
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Watch: Ryan Reynolds and Hugh Jackman in ‘Deadpool & Wolverine’ trailer
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Start the week with a film: A legend returns in ‘Bob Marley: One Love’
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In Cannes-bound ‘In Retreat’, a Ladakh that has rarely been seen before
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‘Trap’ trailer: M Night Shyamalan’s thriller stars Josh Hartnett as a serial killer
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Watch: Five directors shoot on iPhones for MAMI Mumbai Film Festival initiative
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Watch: How China is marketing its One Belt, One Road project through singing children
These are not kids singing cutesy songs.
Scroll Staff
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Watch: This Indian Air Force recruitment advertisement for women gets something right
Finally, a whiff of gender equality in the skies.
Scroll Staff
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Watch: The Dhananjayan dancing couple is bound to get new fans with these TV commercials
No, they didn’t learn their moves on the mobile internet.
Sruthi Ganapathy Raman
The Field
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IPL 2024: Marcus Stoinis helps Lucknow breach the Chennai fortress with unbeaten century
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Archery, World Cup Stage I: Jyothi Surekha Vennam finishes second in women’s compound qualification
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Table Tennis: Sreeja Akula overtakes Manika Batra as India’s highest ranked women’s singles paddler
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IPL 2024: Sandeep Sharma, Yashasvi Jaiswal lead Rajasthan Royals to dominant win over Mumbai Indians
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Squash: Saurav Ghosal announces retirement from professional circuit