The trend was set off on October 17, when a Twitter account called Lutyens' Spice made an appearance, claiming to be "Lutyens' official gossip channel". It gathered more than 10,000 followers in a week.
Rajnath Singh is upset with Amith Shah and Modi. His decisions as HM are not respected by either.
— Lutyens' Spice (@LutyensSpice) October 18, 2014
It is all but confirmed that Fadnavis will be the next CM of Maharashtra. Gadkari made his move but was asked by RSS to back off.
— Lutyens' Spice (@LutyensSpice) October 23, 2014
On October 24, evidently irritated at the perception Lutyens' Spice was airing rumours that were undermining the ruling Bharatiya Janata Party, another handle called Lutyens' Masala emerged, ostensibly created by a "retired right wing hack who now operates from a Lutyens' living room".
Ah, Lutyens’ world. The spice girls have forced me – a right wing Lutyens’ hack – to come out of hiding, to counter false gossip with true.
— Lutyens Masala (@LutyensMasala) October 24, 2014
But rather than retailing gossip about politicians, Lutyens' Masala seemed more interested in tarnishing the reputations of journalists it views as liberal.
We right wing Lutyens' hacks were lampooned by our left wing counterparts for ten long years. How they massage us now, you should see!
— Lutyens Masala (@LutyensMasala) October 24, 2014
Over the next few hours, every table of every Khan Market restaurant seemed to be occupied by a potential gossipmonger. The emergence of Lutyens Insider ("Journalist. Political beat. Burdened by peer pressure not to reveal true self") was immediately countered by allegations that the person running the account was a right-winger who had previously sent out obscene messages to liberals under the pseudonym @thehinduexpress.
While you all continue to wonder how I got hold of this account, I leave you with that mystery. Will be back with more leaks.
— Lutyens Insider (@LutyensInsider) October 24, 2014
Modi is ruthless. He has no journo friends back in Gujarat. Most Gujju newspapers wrote against him, yet he won elections after elections.
— Lutyens Insider (@LutyensInsider) October 24, 2014
Lutyens' Report said that the person behind it likes "to ask tough questions", adding, "Truth wins."
Now joining the Lutyens party tonight! Now watch out for some juicy gossip in politics, business and sports!!
— Lutyens' Report (@FromHip) October 24, 2014
A rash of handles using the word "spice" also cropped up. BJPSpice claimed it would be the "source of Right Wing stories which never get printed" and that it would "spill beans on both sides".
Gadkari for CM noise was orchestrated by Gadkari himself. Using it as a bargaining tool to secure himself at the time of cabinet reshuffle
— BJPSpice (@BjpSpice) October 24, 2014
RSS wants a patsy as defence min who can be remote controlled by their think tank. Modi isnt sure about this arrangement
— BJPSpice (@BjpSpice) October 24, 2014
Then there was Journalists' Spice, "journalists' official gossip channel".
Journalists are brokering on behalf of Big Names in the preparation of 1st list of Black Money Holders. Except something like RadiaGate soon
— Journalists' Spice (@JournosSpice) October 24, 2014
One handle decided to focus its interests more specifically on Raisina Hill, where the offices of the defence, finance, home ministries are located.
Rumor is that a young politician from Rajasthan has been filmed in compromising situation and the clip is in circulation
— Raisina Rumors (@RaisinaRumors) October 24, 2014
Prashant Bhushan is going to held a press conference to expose disproportionate assets of some ministers in Modi cabinet
— Raisina Rumors (@RaisinaRumors) October 24, 2014
All of this was ripe for parody, of course, and that's exactly what happened.
Toner has run out in Finance Ministry.
— BoringLutyensGossip (@BoringLutyens) October 24, 2014
Many computers in HRD ministry have outdated version of Java. So HRD Ministry will update Java on Monday because it is weekend now.
— BoringLutyensGossip (@BoringLutyens) October 24, 2014
To be honest, much of the information being battered around is boring or plain wrong, going by the purported revelations about Scroll that have emerged. More interesting, though, is the speculation about who exactly is behind the various handles.
On Saturday morning, Lutyens' Spice attempted to wrest back its first-mover advantage by claiming to reveal the identities of the people at Lutyens' Masala.
Spice Channel wishes all the luck to Lutyens' Masala team @prasannavishy, @kanchangupta and the rest.
— Lutyens' Spice (@LutyensSpice) October 25, 2014
Watch this space for more.