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Digital divide

Facebook opens up Internet.org to developers, responding to net neutrality advocates

Chris Daniels, Facebook's VP for Internet.org, says Facebook isn't picking the web winners through the initiative.

Facebook announced on Monday that its Internet.org app, which offers some websites for free, without data charges, is being opened up to developers. “Our goal with Internet.org is to work with as many developers and entrepreneurs as possible to extend the benefits of connectivity to diverse, local communities,"  Facebook founder Mark Zuckerberg wrote in a blog post. "To do this, we’re going to offer services through Internet.org in a way that’s more transparent and inclusive.”

The lack of transparency and inclusiveness was among the criticisms that net neutrality activists have made about Internet.org, which is available in India through Reliance Communications on Android phones. In an interview at Facebook’s New Delhi office, Chris Daniels, Facebook’s vice president of product for Internet.org, explained why he believes Monday's announcement is significant.

What are the changes you are announcing today to Internet.org?
This is an important step we are taking, opening up Internet.org. This does two things. One, it invites developers to join, which we heard they want to. Two, it gives consumers more choice, which we heard they want as well.

How does it work?
If you are a developer and you have a service, you can join Internet.org if you comply with the principles we will soon publish. The process of joining the platform consists of three principles. The first is, it should encourage people to explore the broader internet. You may have links to other sites from your site, so the people are encouraged to explore beyond the basic services. Second is that you must develop a simpler version of your service to be a free basic service.

The second principle is around efficiency. This model has to work for the operators and for the business model. We need things that are data efficient on the network. Services like video or high-resolution photos aren't going to be a god fit in a free, basic service.

The third principle is a set of technical guidelines. These are technical requirements in order to zero-rate the traffic. These include guidelines such as https protocol can't be included, neither can javascript.

Currently there are around 30-odd sites on Internet.org in India. Opening it up and inviting developers could mean there could be a lot more sites on the platform. Are the operators going to be happy about this?
It has to work for operators in the long-term. What we believe though is that giving consumers more choice will make them experience some of these basic services that are valuable to them and then they can go on to explore the broader internet. When they do that, they will pay for the data, and that does work for the operator.

Is this move to open up Internet.org to developers in response to the net neutrality debate in India, as part of which Internet.org has been widely criticised as violating net neutrality principles?
We always wanted to provide more basic services as part of Internet.org. It was part of our long-term roadmap. The debate here certainly accelerated our plans. The debate also gave us an opportunity to go to all the constituents of the debate and hear how they see Internet.org, the benefits they see from it and the concerns people have about it.

The most interesting feedback we saw was from consumers, who were positive about programmes that bring people online. When we listened to the people spearheading the net neutrality debate, the primary things we heard were around consumer choice and making sure that any developer can join. Today we have addressed those.

Some content partners have exited Internet.org in India to support net neutrality. These include travel website Cleartrip and news conglomerates NDTV and The Times of India. Are you concerned about the future of Internet.org in India?
If you look globally, Internet.org is in nine countries right now. There hasn't been anywhere else that people have exited. I am very optimistic about Internet.org globally and in India, because we are providing a fantastic service for people to come online. It's working for consumers and mobile operators and now it will also work for the developer community.

There will still be people who will say that Internet.org is a violation of the net neutrality principle, as it creates a free and a paid lane, and one such discrimination in data is allowed, operators might use it to argue for fast lanes and slow lanes, and so on.
I don’t believe that Internet.org is a violation of net neutrality. I believe that that programmes that bring more people online must co-exist with net neutrality. We agree with the principles of net neutrality – that there shouldn’t be fast lanes, throttling, etcetera.

Programmes that are specifically designed to bring more people online are good for the entire ecosystem and the entire world.

It is important to differentiate between different kinds of zero-rating services. With Internet.org, the key feature is that there is no money paid by Facebook or other content providers to the operator. The only way Internet.org works for operators is that more people come online. That’s the only business model that works. It aligns incentives. The only thing Facebook does pay for is marketing Internet.org so that people who are not online come to know about it.

What would you say to those that Internet.org isn’t about bringing more people online but only increasing the monthly active users of Facebook.
That notion is absolutely false. Internet.org has roughly 30 content partners in India. Facebook and Facebook Messenger are only two of them, listed just like the other sites. We really people that people should come online and experience the entire wealth of the internet. That would be good for the entire ecosystem, and thus also Facebook. But that’s not our primary goal here. Our primary goal is that those who are not online should also experience the benefits of the internet.

Isn’t it strange that Internet.org wants to offer free basic services but has no email?
If an email provider wants to comply with the platform guidelines that we are announcing, Internet.org would be glad to have it.

What has been the consumer reception like for Internet.org in India? How many people are using it and how many people has it helped discover the internet?

We have seen it bring more people to the internet. We have seen data that shows it is bringing more people online. Unfortunately, I can't share any specific statistics. Those are between the operator and us.

What do the global numbers look like?
Our efforts have brought 8 million people to the internet, whom we believe would not be on the internet otherwise. Internet.org today is available today in countries or regions that cover roughly 800 million people. We are saying the adoption of internet.org continues to grow. We are in nine countries and will add more to the list. We are in this for the long haul.

We welcome your comments at letters@scroll.in.
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As corporate India changes from strait-jacketed to stylish, here’s how you can stay on-trend

For men and women, tips to make your office style game strong.

Office wear in India tends to be conservative. For men, the staple blue or white shirt and dark trouser arranged in a monotonous assembly line has been a permanent feature of the wardrobe (a tactic shrewdly administered to ensure minimum time is spent shopping). For women, androgynous work wear has been ever reliable and just as dull.

But camouflage is of no use in the corporate jungle anymore. The Indian office is no longer a place for dull, unthinking conformity, it is a place that expects vibrancy in thought and action. With a younger workforce and a greater mix of multinationals and jobs, there is a greater acceptance of edgier trends. Men are stepping away from their blues and greys and women are reshaping their workwear to be more interesting and distinctly feminine. As corporate India is proving its mettle on the global stage and to itself, it’s also growing confident in expressing individuality and style in the formal work environment. From clothing to office décor and fashion accessories to work tools, the workplace is becoming a place to display merit as well as taste.

Work clothes have shed their monochrome and moved into the light of technicolor. Bright colours have steadily become popular as Pantone’s annual colours of the year show us. For the corporate warrior who wants to be stylish here is our pick of trends worth considering.


Statement jacket. A statement jacket is one that doesn’t merely stand out in a crowd, but blows it open for you. How do you recognize one? You’ll know it when you see it. Most statement jackets have a non-traditional color. They could also have subtle prints on them if you want to go funky.

Technicolor socks. Multicolored socks (or hipster socks as they are known in some quarters) peek out every once in a while and brighten things up in the workplace. From polka dots and caricatures to geometric patterns, you can choose a pair to suit your mood or your workplace. A great way of telling people you don’t take fashion rules seriously (except these ones).

Plaid: Well played is well, plaid. Great for your 9-to-5 and even performs well after. Plaids, in shirts and jackets, are perhaps the most versatile tool in the corporate warrior’s armory, and straddle the fine line between formal and casual effectively. They’re also age-resistant meaning a young buck in his twenties can rock them as much as your seasoned forty-plus campaigner. Plaid, though Scottish in origin, has an Indian connection too, in the Madras checks that became popular all over the world after the World War.

Inside collars and cuffs. If you like to keep it classy but still a little edgy, nothing does it like contrast or printed insides of your collar and cuffs. After the work day, when it’s proper to roll up your sleeves, it even adds a touch of evening character.

Coloured Shoes. Alternate your staid blacks and browns with variants like burgundy, light buttery browns and ashen blues. Play with moccasins, tassel loafers and lace-ups. Go beyond leather and try suede and maybe even canvas. But do remember to take a quick course in matching.


Floral prints. Flowers are back (though one could argue that they never went out) and now they’re storming the bastion of your office. Even the traditional Indian paisley is making its way into formal wear. With the prevalence of digital printing, with a little hunting, you’ll even find beautiful florals in watercolour style.

Scarves. The first rule of wearing scarves is to rid yourself of the notion that they are to be worn only in winter. A colourful scarf paired with a monochrome top works wonders. A dozen online videos will teach you to wear it in a dozen ways. Plus, it always comes in handy when the thermostat isn’t to your liking. Kiran Mazumdar Shaw wears scarves frequently, and is a great example of how you can use it strikingly.

Pants. Yes. Pants. Experiment with different styles and you’ll be surprised how they can really spruce up a boring look. Silhouette is everything when it comes to pants. Choose from high-waisted, wide legged, pleated to ankle length pants and what not! The best part is offices rarely prescribe silhouettes, so you can always get by with some style even if your workplace demands a uniform.

Houndstooth. The houndstooth pattern is at the sweet intersection between casual and formal and can be worn to make a splash in either occasion. Whether its jackets or a dress or a simple top, a houndstooth pattern is incredibly versatile.

Chic suits. A sharp suit is a must for a modern professional’s wardrobe. And please don’t even look in the direction of black. Pastel colours or even greys with patterns are great options for suits. Uncoordinated suits are also a great option depending on how edgy you want your office attire to be.


It isn’t enough to be well-dressed in the modern workplace. A good professional is known by his or her tools and how they carry it.

Designer laptop sleeves. Your high-precision instrument deserves a cover chosen with as much care. Black Neoprene is out. Pastel monochromes, geometric patterns and bold designs are very much in. Different materials like cotton, leather and even paper are a great option.

Natural fiber or leather bags (yes kill your black synthetic one now). Briefcases are ancient and black messenger bags are done. Go for a color variant or a subtle pattern. Pay attention to the different leather finishes. Adding a few nicely done metal trims can make all the difference. But convenience and ease are top priority. If you travel a lot, get a stylish strolley and thank yourself later.

Commute pack. The urban corporate needs to be productive at all times, or at the very least, needs to be accessible. A modern commute pack should include wireless headphones, a USB battery pack (power bank) and a wire/gadget organisation pack just so that you’re always prepared.

Machine. We’ve all showed off our latest smartphones. Your work machine is way more important. And like in smartphones, a good laptop is no longer only about performance. The specifications must be top-notch but it has also become an expression of your personality. It can up your style quotient and significantly impact your experience.

Source: Dell
Source: Dell

The Dell XPS 13 is one device that achieves excellence in both form and function. With a virtually borderless infinity display that maximises screen space, and measuring a super slim 9-15mm, the Dell XPS 13 is an unalloyed delight. A sixth generation Intel® Core™ processor and the latest Intel HD graphics gives cutting edge performance for 18 hours and 14 minutes per charge—the longest battery life in any 13-inch device. The Dell XPS 13 epitomises the ethos of the modern day corporate warrior—chic and smart. To make even more of a fashion statement, you now get a free TUMI laptop sleeve worth Rs. 9000 with your XPS notebook purchase (offer valid till 31st October). For more information about the Dell XPS 13, see here.


This article was produced by the Scroll marketing team on behalf of Dell and not by the Scroll editorial team.

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