Paean specialist

Modi propaganda video is add-on treat at many ‘Prem Ratan Dhan Payo’ screenings

Music video driven by censor board chief Pahlaj Nihalani is playing during the interval of the Salman Khan-starrer at many cinemas.

The magnetism of Prime Minister Narendra Modi has not spared audiences turning out for Prem Ratan Dhan Payo. A 5.30-minute video singing the praises of the prime minister and the Centre's achievements is playing during the interval of Sooraj Barjatya's latest movie at several multiplex chains across the country, including PVR Cinemas and Inox.

The video is the brainchild of Central Board of Film Certification chairperson Pahlaj Nihalani. It is an expanded version of his recent Mera Desh Hai Mahaan, Mera Desh Hai Jawan. Nihalani has dedicated the video to the prime minister rather than the nation that he has been elected to lead. Nihalani, who is also a movie producer and distributor, had previously made a campaign video for the Bharatiya Janata Party before the 2014 general election, called Har Har Modi.


Nihalani's latest paean to the man he calls his “action hero” is, like the prime minister itself, in election campaign mode. It appears to have been made to coincide with the Bihar election, since it prominently features popular Bhojpuri singer and actor Dinesh Lal Yadav "Nirahua" and other personalities from Bhojpuri cinema. The video, directed by Munesh Rawat, celebrates the achievements of Modi and name-checks the various schemes his government has introduced.

The song compares Modi to Mahatma Gandhi. Burly men representing India's multi-faith diversity pound their chests and declare their love for the prime minister, alongside a montage of Modi's various meetings with world leaders. In one meme-worthy moment, Modi, or a likeness of him (perhaps the hologram he used during his 2014 prime ministerial campaign) is shown meditating on the top of an icy mountain.

Nihalani did not respond to a text message request for information from Scroll.in about why the clip is being screened during shows of the movie, which stars Salman Khan and Sonam Kapoor.

We welcome your comments at letters@scroll.in.
Sponsored Content BY 

Bringing your parents into the digital fold can be a rewarding experience

Contrary to popular sentiment, being the tech support for your parents might be a great use of your time and theirs.

If you look up ‘Parents vs technology’, you’ll be showered with a barrage of hilariously adorable and relatable memes. Half the hilarity of these memes sprouts from their familiarity as most of us have found ourselves in similar troubleshooting situations. Helping a parent understand and operate technology can be trying. However, as you sit, exasperated, deleting the gazillion empty folders that your mum has accidentally made, you might be losing out on an opportunity to enrich her life.

After the advent of technology in our everyday personal and work lives, parents have tried to embrace the brand-new ways to work and communicate with a bit of help from us, the digital natives. And while they successfully send Whatsapp messages and make video calls, a tremendous amount of unfulfilled potential has fallen through the presumptuous gap that lies between their ambition and our understanding of their technological needs.

When Priyanka Gothi’s mother retired after 35 years of being a teacher, Priyanka decided to create a first of its kind marketplace that would leverage the experience and potential of retirees by providing them with flexible job opportunities. Her Hong Kong based novel venture, Retired, Not Out is reimagining retirement by creating a channel through which the senior generation can continue to contribute to the society.

Our belief is that tech is highly learnable. And learning doesn’t stop when you graduate from school. That is why we have designed specific programmes for seniors to embrace technology to aid their personal and professional goals.

— Priyanka Gothi, Founder & CEO, Retired Not Out

Ideas like Retired Not Out promote inclusiveness and help instil confidence in a generation that has not grown up with technology. A positive change in our parent’s lives can be created if we flip the perspective on the time spent helping them operate a laptop and view it as an exercise in empowerment. For instance, by becoming proficient in Microsoft Excel, a senior with 25 years of experience in finance, could continue to work part time as a Finance Manager. Similarly, parents can run consultation blogs or augment their hobbies and continue to lead a fulfilling and meaningful life.

Advocating the same message, Lenovo’s new web-film captures the void that retirement creates in a person’s life, one that can be filled by, as Lenovo puts it, gifting them a future.

Play

Depending on the role technology plays, it can either leave the senior generation behind or it can enable them to lead an ambitious and productive life. This festive season, give this a thought as you spend time with family.

To make one of Lenovo’s laptops a part of the family, see here.

This article was produced on behalf of Lenovo by the Scroll.in marketing team and not by the Scroll.in editorial staff.