Social Media Buzz

'Is this even legal?': Why is Narendra Modi in a Reliance Jio ad, ask Twitter users

On the face of it, the ad would seem to violate The Emblems And Names (Prevention Of Improper Use) Act, 1950, social media users say.

On Friday, readers of the national dailies The Times of India and the Hindustan Times woke up to a full-page jacket advertisement with Prime Minister Narendra Modi, dressed in a blue jacket, staring at them from under the words “Jio: Digital Life”.

The advertisement for Reliance Jio, the second coming of Reliance Industries in telecom, carried the words “Dedicated to India and 1.2 billion Indians” in bold type, followed by a short message:

“In the journey of time, there come a few life changing moments. Our honourable Prime Minister’s inspiring vision of a Digital India is one such movement. Jio is dedicated to realising our Prime Minister’s Digital India vision for 1.2 billion Indians. Jio Digital Life will give the power of data to each Indian, to fulfill every dream and collectively take India to the global digital leadership…”

The tribute-in-an-ad came a day after Mukesh Ambani, chairperson of Reliance Industries, launched Reliance Jio in Mumbai with Bollywood star Shah Rukh Khan by his side. There too Ambani, the richest man in India, had voiced a short dedication to Modi.

“Our Prime Minister Narendra Modi’s vision for Digital India is a life changing moment,” he said. “Jio is a dedication to that Digital India dream of the Prime Minister, his vision for the 1.2 billion people of India.”

Headed by Ambani’s daughter Isha and son Akash, both 24 years old, Reliance Jio’s 4G services are touted to disrupt the telecom industry. It is offering data services at as low as Rs 50 per GB, reportedly the lowest data charge anywhere in the world, free voice calls along with free roaming in India. According to Ambani, customers can show up with the unique biometric-based Aadhaar card at a Jio store and get a SIM card within 15 minutes.

A long time coming, Jio was expected to launch a media blitzkrieg. But an ad with the prime minister’s image? Social media was not amused. In fact, it wondered if the usage of the image was even legal.

According to The Emblems And Names (Prevention Of Improper Use) Act, 1950, "...No person shall, except in such cases and under such conditions as may be prescribed by the Central Government use... for the purpose of any trade, business, calling or profession... any name or emblem specified in the Schedule or, any colourable imitation thereof without the previous permission of the Central Government or of such officer of Government as may be authorised in this behalf by the Central Government."

Of course, Reliance may well have received written permission from the government to use Modi's picture, which would make it okay to do. Previous matters in which this Act have come up have also suggested some nuance in interpreting the law, as with Montblanc's use of Mahatma Gandhi to sell pens a few years ago, resulting in a controversy.

The only caveat to the law is: "The name of pictorial representation of Mahatma Gandhi, Pandit Jawaharlal Nehru, Chhatrapati Shivaji Maharaj or the Prime Minister of India, except the pictorial use thereof on calendars where only the names of the manufacturers and printers of the calendars are given and the calendars are dot (sic) used for advertising goods."

It should be noted that the advertisement came on a day when central trade unions have called for a nationwide strike to protest against "anti-labour policies" of the Modi government.

Twitterverse used the opportunity to respond with jokes.

Meanwhile, the front page looks even more incongruous because on Friday night, Modi – who rarely gives one-on-one meetings – is set to appear in an interview given to Network18, a media company that happens to be owned primarily by Mukesh Ambani's Reliance Industries Limited.

Support our journalism by subscribing to Scroll+ here. We welcome your comments at letters@scroll.in.
Sponsored Content BY 

Why do our clothes fade, tear and lose their sheen?

From purchase to the back of the wardrobe – the life-cycle of a piece of clothing.

It’s an oft repeated story - shiny new dresses and smart blazers are bought with much enthusiasm, only to end up at the back of the wardrobe, frayed, faded or misshapen. From the moment of purchase, clothes are subject to wear and tear caused by nature, manmade chemicals and....human mishandling.

Just the act of wearing clothes is enough for gradual erosion. Some bodily functions aren’t too kind on certain fabrics. Sweat - made of trace amounts of minerals, lactic acid and urea - may seem harmless. But when combined with bacteria, it can weaken and discolour clothes over time. And if you think this is something you can remedy with an antiperspirant, you’ll just make matters worse. The chemical cocktail in deodorants and antiperspirants leads to those stubborn yellowish stains that don’t yield to multiple wash cycles or scrubbing sessions. Linen, rayon, cotton and synthetic blends are especially vulnerable.

Add to that, sun exposure. Though a reliable dryer and disinfectant, the UV radiation from the sun causes clothes to fade. You needn’t even dry your clothes out in the sun; walking outside on a sunny day is enough for your clothes to gradually fade.

And then there’s what we do to our clothes when we’re not wearing them - ignoring labels, forgetting to segregate while washing and maintaining improper storage habits. You think you know how to hang a sweater? Not if you hang it just like all your shirts - gravity stretches out the neck and shoulders of heavier clothing. Shielding your clothes by leaving them in the dry-cleaning bag? You just trapped them in humidity and foul odour. Fabrics need to breathe, so they shouldn’t be languishing in plastic bags. Tossing workout clothes into the laundry bag first thing after returning home? It’s why the odour stays. Excessive moisture boosts fungal growth, so these clothes need to be hung out to dry first. Every day, a whole host of such actions unleash immense wear and tear on our clothes.

Clothes encounter maximum resistance in the wash; it’s the biggest factor behind premature degeneration of clothes. Wash sessions that don’t adhere to the rules of fabric care have a harsh impact on clothes. For starters, extra effort often backfires. Using more detergent than is indicated may seem reasonable for a tub full of soiled clothes, but it actually adds to their erosion. Aggressive scrubbing, too, is counterproductive as it worsens stains. And most clothes can be worn a few times before being put in the wash, unless of course they are sweat-soaked gym clothes. Daily washing of regulars exposes them to too much friction, hastening their wear and tear.

Different fabrics react differently to these abrasive agents. Natural fabrics include cotton, wool, silk and linen and each has distinct care requirements. Synthetic fabrics, on the other hand, are sensitive to heat and oil.

A little bit of conscious effort will help your clothes survive for longer. You can start by lessening the forces acting on the clothes while washing. Sort your clothes by fabric instead of colour while loading them in the washing machine. This helps save lighter fabrics from the friction of rubbing against heavier ones. It’s best to wash denim materials separately as they are quite coarse. For the same reason, clothes should be unzipped and buttoned before being tossed in the washing machine. Turning jeans, printed clothes and shirts inside out while loading will also ensure any abrasion is limited to the inner layers only. Avoid overloading the washing machine to reduce friction between the clothes.

Your choice of washing tools also makes a huge difference. Invest in a gentler detergent, devoid of excessive dyes, perfumes and other unnecessary chemicals. If you prefer a washing machine for its convenience, you needn’t worry anymore. The latest washing machines are far gentler, and even equipped to handle delicate clothing with minimal wear and tear.


Bosch’s range of top loading washing machines, for example, care for your everyday wear to ensure they look as good as new over time. The machines make use of the PowerWave Wash System to retain the quality of the fabrics. The WaveDrum movement adds a top-down motion to the regular round action for a thorough cleaning, while the dynamic water flow reduces the friction and pulling forces on the clothes.

Play

The intelligent system also creates water displacement for better movement of clothes, resulting in lesser tangles and clothes that retain their shape for longer. These wash cycles are also noiseless and more energy efficient as the motor is directly attached to the tub to reduce overall friction. Bosch’s top loading washing machines take the guesswork away from setting of controls by automatically choosing the right wash program based on the load. All that’s needed is a one-touch start for a wash cycle that’s free of human errors. Read more about the range here. You can also follow Bosch on Facebook, Twitter and Instagram.

This article was produced by the Scroll marketing team on behalf of Bosch and not by the Scroll editorial team.