Stories written by
Ambi Parameswaran
-
The personal brand is the new corporate asset. A new book offers a guide to building it
An excerpt from ‘All The World’s A Stage: A Personal Branding Story’, by Ambi Parameswaran.
Ambi Parameswaran
-
If there are movie stars in every third television commercial, here is who you should blame
‘The film industry, film stars and brands have come together to make a nice threesome to sing the buy me song to the enchanted moviegoer.’
Ambi Parameswaran
-
No squeeze, no wheeze, no navel please: How Indian advertising lost its puritanism
Between Doordarshan and the Advertising Standards Council of India, ads could not be remotely racy, but the agencies kept trying anyway.
Ambi Parameswaran
Trending
-
‘Heeramandi’ review: Lahore Luxe tawaif saga runs on empty
-
Why are so many young Indians trading in cryptocurrency, especially in tier-two cities?
-
‘Physical building of WhatsApp University’: Satire on viral video of Galgotias University students
-
Shifting goalposts: AIFF chief Kalyan Chaubey needs to come clean on the ISL not having relegation
-
Faltering economy, poor citizens, South Asia’s bully: The reality of India’s global ambitions