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Dispatches from the ground.

Election campaign

In Kolkata, the Trinamool Congress adopts a novel mode of poll propaganda – saris

You know it’s election time when you see women march down a South Kolkata avenue wrapped in a party symbol.

Nothing says Bengal like a crumpled, cotton sari. So much so that Chief Minister Mamata Banerjee has adopted it as part of her personal branding, and pretty effectively too. For, unlike the hollow symbolism of khadi, a cotton sari is actual cheap, mass clothing. In fact, so pleased is the ruling Trinamool Congress with this sari messaging that it is using it in its campaign for the Assembly elections that are underway at the moment, and that will end on May 5.

On Tuesday, a political rally in south Kolkata had scores of woman turn out in nine yards of – wait for it – the Trinamool Congress election symbol, tastefully circumscribed with a green border. Green is the Trinamool colour, facing off against the red of the Communists.

Rukhsana Begum resting on a rickshaw before the rally starts it march.
Rukhsana Begum resting on a rickshaw before the rally starts it march.

Rukhsana Begum looked quite pleased with her new clothes. “Trinamool party workers came and dropped these off last evening, so we wore them,” she said, beaming while resting on a hand-pulled rickshaw.

Will she vote for the Trinamool then? “That we will see,” she said, laughing. “Tomorrow you might find me at a lal (red) rally too.”

The Trinamool symbol, now printed on Begum’s sari, was designed on the spot by party chief Mamata Banerjee in the Election Commissioner’s office after she broke away from the Congress in 1998. It depicts two flowers and grass, tying up with the party’s name, which literally means grassroot. Clearly, Banerjee wanted everyone to know that she stood for populist politics.

Balloons in the Trinamool colours.
Balloons in the Trinamool colours.

The star of the rally was Subrata Mukherjee, standing for re-election from Kolkata’s Ballygunje constituency. Now the minister for public health engineering, Mukherjee was once mayor of the city and has had a stormy relationship with Banerjee, quitting the Trinamool Congress in 2005 and re-joining only in 2010. He moved through the rally in an open jeep, smiling and waving as a loudspeaker attached to an auto-rickshaw ahead of him blasted out a campy jingle in Bengali, listing out all that Banerjee has done for the state as chief minister.

Subrata Mukherjee campaigning in his neon-lit jeep.
Subrata Mukherjee campaigning in his neon-lit jeep.
Auto rickshaws being used as portable sound machines.
Auto rickshaws being used as portable sound machines.
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As corporate India changes from strait-jacketed to stylish, here’s how you can stay on-trend

For men and women, tips to make your office style game strong.

Office wear in India tends to be conservative. For men, the staple blue or white shirt and dark trouser arranged in a monotonous assembly line has been a permanent feature of the wardrobe (a tactic shrewdly administered to ensure minimum time is spent shopping). For women, androgynous work wear has been ever reliable and just as dull.

But camouflage is of no use in the corporate jungle anymore. The Indian office is no longer a place for dull, unthinking conformity, it is a place that expects vibrancy in thought and action. With a younger workforce and a greater mix of multinationals and jobs, there is a greater acceptance of edgier trends. Men are stepping away from their blues and greys and women are reshaping their workwear to be more interesting and distinctly feminine. As corporate India is proving its mettle on the global stage and to itself, it’s also growing confident in expressing individuality and style in the formal work environment. From clothing to office décor and fashion accessories to work tools, the workplace is becoming a place to display merit as well as taste.

Work clothes have shed their monochrome and moved into the light of technicolor. Bright colours have steadily become popular as Pantone’s annual colours of the year show us. For the corporate warrior who wants to be stylish here is our pick of trends worth considering.


Statement jacket. A statement jacket is one that doesn’t merely stand out in a crowd, but blows it open for you. How do you recognize one? You’ll know it when you see it. Most statement jackets have a non-traditional color. They could also have subtle prints on them if you want to go funky.

Technicolor socks. Multicolored socks (or hipster socks as they are known in some quarters) peek out every once in a while and brighten things up in the workplace. From polka dots and caricatures to geometric patterns, you can choose a pair to suit your mood or your workplace. A great way of telling people you don’t take fashion rules seriously (except these ones).

Plaid: Well played is well, plaid. Great for your 9-to-5 and even performs well after. Plaids, in shirts and jackets, are perhaps the most versatile tool in the corporate warrior’s armory, and straddle the fine line between formal and casual effectively. They’re also age-resistant meaning a young buck in his twenties can rock them as much as your seasoned forty-plus campaigner. Plaid, though Scottish in origin, has an Indian connection too, in the Madras checks that became popular all over the world after the World War.

Inside collars and cuffs. If you like to keep it classy but still a little edgy, nothing does it like contrast or printed insides of your collar and cuffs. After the work day, when it’s proper to roll up your sleeves, it even adds a touch of evening character.

Coloured Shoes. Alternate your staid blacks and browns with variants like burgundy, light buttery browns and ashen blues. Play with moccasins, tassel loafers and lace-ups. Go beyond leather and try suede and maybe even canvas. But do remember to take a quick course in matching.


Floral prints. Flowers are back (though one could argue that they never went out) and now they’re storming the bastion of your office. Even the traditional Indian paisley is making its way into formal wear. With the prevalence of digital printing, with a little hunting, you’ll even find beautiful florals in watercolour style.

Scarves. The first rule of wearing scarves is to rid yourself of the notion that they are to be worn only in winter. A colourful scarf paired with a monochrome top works wonders. A dozen online videos will teach you to wear it in a dozen ways. Plus, it always comes in handy when the thermostat isn’t to your liking. Kiran Mazumdar Shaw wears scarves frequently, and is a great example of how you can use it strikingly.

Pants. Yes. Pants. Experiment with different styles and you’ll be surprised how they can really spruce up a boring look. Silhouette is everything when it comes to pants. Choose from high-waisted, wide legged, pleated to ankle length pants and what not! The best part is offices rarely prescribe silhouettes, so you can always get by with some style even if your workplace demands a uniform.

Houndstooth. The houndstooth pattern is at the sweet intersection between casual and formal and can be worn to make a splash in either occasion. Whether its jackets or a dress or a simple top, a houndstooth pattern is incredibly versatile.

Chic suits. A sharp suit is a must for a modern professional’s wardrobe. And please don’t even look in the direction of black. Pastel colours or even greys with patterns are great options for suits. Uncoordinated suits are also a great option depending on how edgy you want your office attire to be.


It isn’t enough to be well-dressed in the modern workplace. A good professional is known by his or her tools and how they carry it.

Designer laptop sleeves. Your high-precision instrument deserves a cover chosen with as much care. Black Neoprene is out. Pastel monochromes, geometric patterns and bold designs are very much in. Different materials like cotton, leather and even paper are a great option.

Natural fiber or leather bags (yes kill your black synthetic one now). Briefcases are ancient and black messenger bags are done. Go for a color variant or a subtle pattern. Pay attention to the different leather finishes. Adding a few nicely done metal trims can make all the difference. But convenience and ease are top priority. If you travel a lot, get a stylish strolley and thank yourself later.

Commute pack. The urban corporate needs to be productive at all times, or at the very least, needs to be accessible. A modern commute pack should include wireless headphones, a USB battery pack (power bank) and a wire/gadget organisation pack just so that you’re always prepared.

Machine. We’ve all showed off our latest smartphones. Your work machine is way more important. And like in smartphones, a good laptop is no longer only about performance. The specifications must be top-notch but it has also become an expression of your personality. It can up your style quotient and significantly impact your experience.

Source: Dell
Source: Dell

The Dell XPS 13 is one device that achieves excellence in both form and function. With a virtually borderless infinity display that maximises screen space, and measuring a super slim 9-15mm, the Dell XPS 13 is an unalloyed delight. A sixth generation Intel® Core™ processor and the latest Intel HD graphics gives cutting edge performance for 18 hours and 14 minutes per charge—the longest battery life in any 13-inch device. The Dell XPS 13 epitomises the ethos of the modern day corporate warrior—chic and smart. To make even more of a fashion statement, you now get a free TUMI laptop sleeve worth Rs. 9000 with your XPS notebook purchase (offer valid till 31st October). For more information about the Dell XPS 13, see here.


This article was produced by the Scroll marketing team on behalf of Dell and not by the Scroll editorial team.

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