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Assembly elections

Is the BJP gaining ground in Tamil Nadu?

Taking the mood at a Modi rally in Hosur.

What do the people of Tamil Nadu think of the Bharatiya Janata Party?

That was the question with which this reporter headed towards Hosur on Friday.

Prime Minister Narendra Modi was addressing a rally at this small Tamil Nadu town, close to the state’s boundary with Karnataka, ahead of state elections on May 16. .

It looked like a good question to ask. For decades, Tamil Nadu has had two party rule, toggling between the Dravida Munnetra Kazhagam and the All India Anna Dravida Munnetra Kazhagam. But that seems to be changing. Political observers have been detecting the first stirrings of support for the BJP.

This is a surprise. Tamil Nadu has long looked askance at northern India, as is evident in the vociferous criticism of attempts to push for the use of Hindi across the country. Could such a state be warming up to the saffron party?

Credit: M Rajshekhar
Credit: M Rajshekhar

At Hosur, the turnout was low ‒ there were no more than 10,000 people. The high number of parked buses suggested that many attendees had been brought in from elsewhere. Many people were not even making the effort to go past the security into the grounds of the stadium where Modi was to speak. They were just sitting outside on dried, dusty fields.

Inside, a man in his thirties said he was too busy supplying “bisleri” to homes in the town to care about politics. Why was he here then? To see Modi. A youngster from Hosur, who had done his BTech and now had a job that paid him Rs 15,000 a month, said Modi would bring development. What is development? Jobs, he said.

Tamil Nadu, like the rest of India, is failing to create jobs. What it offers its demographic dividend is, as one sees in Coimbatore and elsewhere, is casual labour.

Credit: M Rajshekhar
Credit: M Rajshekhar

On that evening, as Modi spoke, it was not clear if the BJP had any answers either. The speech focused on what the prime minister had on his mind ‒ AgustaWestland, his government’s successes, and less on what people are struggling with. Some of what he said completely clashed with the realities of people’s lives, like the contention that banks were not turning away anyone who wanted credit.

Credit: M Rajshekhar
Credit: M Rajshekhar

In all, audience participation stayed low. There wasn't much enthusiasm as some changed slogans like “Bharat Mata ki jai” and “Modi Modi Modi”. All this took place as dark skies prepared to rain down. Five minutes into Modi’s talk, the winds were gusting. Another five minutes, and thick raindrops were plopping onto the parched earth.

People began heading for the exit.

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As corporate India changes from strait-jacketed to stylish, here’s how you can stay on-trend

For men and women, tips to make your office style game strong.

Office wear in India tends to be conservative. For men, the staple blue or white shirt and dark trouser arranged in a monotonous assembly line has been a permanent feature of the wardrobe (a tactic shrewdly administered to ensure minimum time is spent shopping). For women, androgynous work wear has been ever reliable and just as dull.

But camouflage is of no use in the corporate jungle anymore. The Indian office is no longer a place for dull, unthinking conformity, it is a place that expects vibrancy in thought and action. With a younger workforce and a greater mix of multinationals and jobs, there is a greater acceptance of edgier trends. Men are stepping away from their blues and greys and women are reshaping their workwear to be more interesting and distinctly feminine. As corporate India is proving its mettle on the global stage and to itself, it’s also growing confident in expressing individuality and style in the formal work environment. From clothing to office décor and fashion accessories to work tools, the workplace is becoming a place to display merit as well as taste.

Work clothes have shed their monochrome and moved into the light of technicolor. Bright colours have steadily become popular as Pantone’s annual colours of the year show us. For the corporate warrior who wants to be stylish here is our pick of trends worth considering.


Statement jacket. A statement jacket is one that doesn’t merely stand out in a crowd, but blows it open for you. How do you recognize one? You’ll know it when you see it. Most statement jackets have a non-traditional color. They could also have subtle prints on them if you want to go funky.

Technicolor socks. Multicolored socks (or hipster socks as they are known in some quarters) peek out every once in a while and brighten things up in the workplace. From polka dots and caricatures to geometric patterns, you can choose a pair to suit your mood or your workplace. A great way of telling people you don’t take fashion rules seriously (except these ones).

Plaid: Well played is well, plaid. Great for your 9-to-5 and even performs well after. Plaids, in shirts and jackets, are perhaps the most versatile tool in the corporate warrior’s armory, and straddle the fine line between formal and casual effectively. They’re also age-resistant meaning a young buck in his twenties can rock them as much as your seasoned forty-plus campaigner. Plaid, though Scottish in origin, has an Indian connection too, in the Madras checks that became popular all over the world after the World War.

Inside collars and cuffs. If you like to keep it classy but still a little edgy, nothing does it like contrast or printed insides of your collar and cuffs. After the work day, when it’s proper to roll up your sleeves, it even adds a touch of evening character.

Coloured Shoes. Alternate your staid blacks and browns with variants like burgundy, light buttery browns and ashen blues. Play with moccasins, tassel loafers and lace-ups. Go beyond leather and try suede and maybe even canvas. But do remember to take a quick course in matching.


Floral prints. Flowers are back (though one could argue that they never went out) and now they’re storming the bastion of your office. Even the traditional Indian paisley is making its way into formal wear. With the prevalence of digital printing, with a little hunting, you’ll even find beautiful florals in watercolour style.

Scarves. The first rule of wearing scarves is to rid yourself of the notion that they are to be worn only in winter. A colourful scarf paired with a monochrome top works wonders. A dozen online videos will teach you to wear it in a dozen ways. Plus, it always comes in handy when the thermostat isn’t to your liking. Kiran Mazumdar Shaw wears scarves frequently, and is a great example of how you can use it strikingly.

Pants. Yes. Pants. Experiment with different styles and you’ll be surprised how they can really spruce up a boring look. Silhouette is everything when it comes to pants. Choose from high-waisted, wide legged, pleated to ankle length pants and what not! The best part is offices rarely prescribe silhouettes, so you can always get by with some style even if your workplace demands a uniform.

Houndstooth. The houndstooth pattern is at the sweet intersection between casual and formal and can be worn to make a splash in either occasion. Whether its jackets or a dress or a simple top, a houndstooth pattern is incredibly versatile.

Chic suits. A sharp suit is a must for a modern professional’s wardrobe. And please don’t even look in the direction of black. Pastel colours or even greys with patterns are great options for suits. Uncoordinated suits are also a great option depending on how edgy you want your office attire to be.


It isn’t enough to be well-dressed in the modern workplace. A good professional is known by his or her tools and how they carry it.

Designer laptop sleeves. Your high-precision instrument deserves a cover chosen with as much care. Black Neoprene is out. Pastel monochromes, geometric patterns and bold designs are very much in. Different materials like cotton, leather and even paper are a great option.

Natural fiber or leather bags (yes kill your black synthetic one now). Briefcases are ancient and black messenger bags are done. Go for a color variant or a subtle pattern. Pay attention to the different leather finishes. Adding a few nicely done metal trims can make all the difference. But convenience and ease are top priority. If you travel a lot, get a stylish strolley and thank yourself later.

Commute pack. The urban corporate needs to be productive at all times, or at the very least, needs to be accessible. A modern commute pack should include wireless headphones, a USB battery pack (power bank) and a wire/gadget organisation pack just so that you’re always prepared.

Machine. We’ve all showed off our latest smartphones. Your work machine is way more important. And like in smartphones, a good laptop is no longer only about performance. The specifications must be top-notch but it has also become an expression of your personality. It can up your style quotient and significantly impact your experience.

Source: Dell
Source: Dell

The Dell XPS 13 is one device that achieves excellence in both form and function. With a virtually borderless infinity display that maximises screen space, and measuring a super slim 9-15mm, the Dell XPS 13 is an unalloyed delight. A sixth generation Intel® Core™ processor and the latest Intel HD graphics gives cutting edge performance for 18 hours and 14 minutes per charge—the longest battery life in any 13-inch device. The Dell XPS 13 epitomises the ethos of the modern day corporate warrior—chic and smart. To make even more of a fashion statement, you now get a free TUMI laptop sleeve worth Rs. 9000 with your XPS notebook purchase (offer valid till 31st October). For more information about the Dell XPS 13, see here.


This article was produced by the Scroll marketing team on behalf of Dell and not by the Scroll editorial team.

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