Brand New World
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Product shape matters to consumers. Lindt’s chocolate bunny trademark win proves that
Court decision protects trademarks that help consumers make informed choices.
Enrico Bonadio, The Conversation & Alina Trapova, The Conversation
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Out of the five most trusted brands in India, only one is Indian
Zomato and Swiggy have improved their scores in brand health rankings, but they are still no match for Google, WhatsApp and YouTube.
Niharika Sharma, qz.com
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A Coke bottle named after you: How brands evolved from mass production to hyper-personalisation
Personalised food labels are a thing now and have helped drive up sales. How did this come to be?
Gary Mortimer, The Conversation
Trending
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Mumbai school principal told to resign after being targeted by Hindutva website
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‘Heeramandi’ review: Lahore Luxe tawaif saga runs on empty
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‘Naach Ga Ghuma’ review: Soft landings in saga of a woman and her missing maid
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Faltering economy, poor citizens, South Asia’s bully: The reality of India’s global ambitions
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Why are concerns being raised about the Election Commission’s voter turnout data?
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Out-Bransoning Branson: How Baba Ramdev built a uniquely elastic brand with Patanjali
There are fascinating similarities between the Patanjali brand and the Virgin brand.
Anvar Alikhan
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Everything you need to know about the great educational breakthrough that is Idea Internet Network
Are you female and stuck in a Haryana village? Well you're still locked at home, but you have IIN!
Rohan Venkataramakrishnan