Brand New World
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Product shape matters to consumers. Lindt’s chocolate bunny trademark win proves that
Court decision protects trademarks that help consumers make informed choices.
Enrico Bonadio, The Conversation & Alina Trapova, The Conversation
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Out of the five most trusted brands in India, only one is Indian
Zomato and Swiggy have improved their scores in brand health rankings, but they are still no match for Google, WhatsApp and YouTube.
Niharika Sharma, qz.com
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A Coke bottle named after you: How brands evolved from mass production to hyper-personalisation
Personalised food labels are a thing now and have helped drive up sales. How did this come to be?
Gary Mortimer, The Conversation
Trending
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Why there should be no place for a ‘Brahmin conference’ at Indian universities
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Maharashtra ruling alliance accused of insulting state by placing Shivaji-style headgear on PM Modi
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Constitution, cows, rations: Why Dalits in UP want to vote out the BJP
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Spain denies permission to Israel-bound ship carrying explosives from India to dock at its port
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Memoir: Human rights lawyer Nandita Haksar recalls her understanding of feminism as a young woman
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Out-Bransoning Branson: How Baba Ramdev built a uniquely elastic brand with Patanjali
There are fascinating similarities between the Patanjali brand and the Virgin brand.
Anvar Alikhan
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Everything you need to know about the great educational breakthrough that is Idea Internet Network
Are you female and stuck in a Haryana village? Well you're still locked at home, but you have IIN!
Rohan Venkataramakrishnan