I have invited 9 people and asked them to come to public places and work towards a Clean India. I ask them to invite 9 more people too: PM— PMO India (@PMOIndia) October 2, 2014
The diverse group included Salman Khan, Goa Governor Mridula Sinha, Baba Ramdev, Shashi Tharoor, Kamal Haasan, Priyanka Chopra, Sachin Tendulkar, Anil Ambani, as well as the cast of popular sitcom Tarak Mehta Ka Oolta Chashma.
By all accounts, many of the PM’s followers on Twitter have eagerly taken to the task, with post after post declaring support with hashtags like #MyCleanIndia, and #MyIdeaofSwachhBharat.
But while the serious task of cleaning the nation has certainly spurred solidarity, it's also given others an occasion to exhibit some humorous marketing skills as well. Aside from exclusive talk of duty and citizenship, some users sought to lend credence to the campaigns brand in their own unique ways.
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