Clean India Campaign

Swachh Bharat makes a splash on social media

Users on Twitter and Instagram respond to Modi's attempt to clean India.

Prime Minister Modi kicked off his “Swachh Bharat” campaign on Thursday, with the aim of creating a clean India by 2019. No doubt, hoping to channel a reinvigorated sense of civic virtue, Modi called on all members of society to join in on the campaign. Beyond the bureaucratic red tape of other programmes directed at public hygiene, the prime minister chose to kick-off this drive with a social media campaign in which he issued challenges to a veritable list of who’s who, urging them to join in the task of reinventing the nation's image of itself.

The diverse group included Salman Khan, Goa Governor Mridula Sinha, Baba Ramdev, Shashi Tharoor, Kamal Haasan, Priyanka Chopra, Sachin Tendulkar, Anil Ambani, as well as the cast of popular sitcom Tarak Mehta Ka Oolta Chashma.

By all accounts, many of the PM’s followers on Twitter have eagerly taken to the task, with post after post declaring support with hashtags like #MyCleanIndia, and #MyIdeaofSwachhBharat.

But while the serious task of cleaning the nation has certainly spurred solidarity, it's also given others an occasion to exhibit some humorous marketing skills as well. Aside from exclusive talk of duty and citizenship, some users sought to lend credence to the campaigns brand in their own unique ways.

We welcome your comments at
Sponsored Content BY 

Bringing your parents into the digital fold can be a rewarding experience

Contrary to popular sentiment, being the tech support for your parents might be a great use of your time and theirs.

If you look up ‘Parents vs technology’, you’ll be showered with a barrage of hilariously adorable and relatable memes. Half the hilarity of these memes sprouts from their familiarity as most of us have found ourselves in similar troubleshooting situations. Helping a parent understand and operate technology can be trying. However, as you sit, exasperated, deleting the gazillion empty folders that your mum has accidentally made, you might be losing out on an opportunity to enrich her life.

After the advent of technology in our everyday personal and work lives, parents have tried to embrace the brand-new ways to work and communicate with a bit of help from us, the digital natives. And while they successfully send Whatsapp messages and make video calls, a tremendous amount of unfulfilled potential has fallen through the presumptuous gap that lies between their ambition and our understanding of their technological needs.

When Priyanka Gothi’s mother retired after 35 years of being a teacher, Priyanka decided to create a first of its kind marketplace that would leverage the experience and potential of retirees by providing them with flexible job opportunities. Her Hong Kong based novel venture, Retired, Not Out is reimagining retirement by creating a channel through which the senior generation can continue to contribute to the society.

Our belief is that tech is highly learnable. And learning doesn’t stop when you graduate from school. That is why we have designed specific programmes for seniors to embrace technology to aid their personal and professional goals.

— Priyanka Gothi, Founder & CEO, Retired Not Out

Ideas like Retired Not Out promote inclusiveness and help instil confidence in a generation that has not grown up with technology. A positive change in our parent’s lives can be created if we flip the perspective on the time spent helping them operate a laptop and view it as an exercise in empowerment. For instance, by becoming proficient in Microsoft Excel, a senior with 25 years of experience in finance, could continue to work part time as a Finance Manager. Similarly, parents can run consultation blogs or augment their hobbies and continue to lead a fulfilling and meaningful life.

Advocating the same message, Lenovo’s new web-film captures the void that retirement creates in a person’s life, one that can be filled by, as Lenovo puts it, gifting them a future.


Depending on the role technology plays, it can either leave the senior generation behind or it can enable them to lead an ambitious and productive life. This festive season, give this a thought as you spend time with family.

To make one of Lenovo’s laptops a part of the family, see here.

This article was produced on behalf of Lenovo by the marketing team and not by the editorial staff.