Some words of politicians become catchphrases, others their albatross. Either way, they end up getting imprinted on the public mind.
Narendra Modi’s poll-time promise of “acche din” and Arvind Kejriwal’s anti-corruption blandishment of “sab mile hue hain” have passed into popular lingo, while Mulayam Singh’s abhorrent defence of rape accused – “boys make mistakes” – has forever become knotted to the perception of him. None of these is likely to be forgotten soon. And a series of minimalist posters comes as a reminder of that fact.
ScrollDroll, a Facebook page, has released the posters that interpret visually, with a touch of humour, some of the popular and unpopular public statements of Indian politicians. The release was timed to capitalise on the hubbub before the Assembly elections in Delhi.
“We wanted to give our audience a fresh twist on the rhetorical quotes that have been known for long,” said Bishnu N Singh, who is one of the three people behind the venture ScrollDroll. “Politics sells like hot cakes these days, and adding a little humour proved to be a good strategy.” The creators drew analogies with technology to get across the satire.
Singh, who is a digital marketer like others in his team, explained that their enterprise is centred on driving shares of albums on Facebook. In the course of their work, they realised that today’s young have a fondness for minimalism. Also, “satire works better than other forms of content,” Singh said.
All these ingredients come together in the minimalist posters. Here is a look at them:
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Narendra Modi’s poll-time promise of “acche din” and Arvind Kejriwal’s anti-corruption blandishment of “sab mile hue hain” have passed into popular lingo, while Mulayam Singh’s abhorrent defence of rape accused – “boys make mistakes” – has forever become knotted to the perception of him. None of these is likely to be forgotten soon. And a series of minimalist posters comes as a reminder of that fact.
ScrollDroll, a Facebook page, has released the posters that interpret visually, with a touch of humour, some of the popular and unpopular public statements of Indian politicians. The release was timed to capitalise on the hubbub before the Assembly elections in Delhi.
“We wanted to give our audience a fresh twist on the rhetorical quotes that have been known for long,” said Bishnu N Singh, who is one of the three people behind the venture ScrollDroll. “Politics sells like hot cakes these days, and adding a little humour proved to be a good strategy.” The creators drew analogies with technology to get across the satire.
Singh, who is a digital marketer like others in his team, explained that their enterprise is centred on driving shares of albums on Facebook. In the course of their work, they realised that today’s young have a fondness for minimalism. Also, “satire works better than other forms of content,” Singh said.
All these ingredients come together in the minimalist posters. Here is a look at them:
