Arindam Chaudhuri has not exactly had an easy time with his Indian Institute of Planning and Management educational ventures. Over the years, IIPM has attracted a barrage of fraud cases (and Chaurduri  retaliated with a few of his own against his critics). Despite this, the pony-tailed entrepreneur still gets a lot of attention on social media.

This probably explains the response on Twitter to Monday morning's full front-page ads on newspapers across the country featuring Chaudhuri's trademark smile and talking up his latest offering ‒ which he described as IIPM 2.0.

The Delhi High Court ruled last September that IIPM could not call itself a  "management institute", and the ad scrupulously avoids using the phrase. Instead, they say that IPM 2.0 will have offer collaborative courses with the recognised institutions to leverage IIPM's "intellectual capital and reservoir". These will give students the "entrepreneurial and intellectual edge".

Since the massive publicity campaign for mobile service provider Idea's great educational breakthrough, called IIN, is still fresh in people's minds, it did not take long for social media users to compare the two ventures.