the digital world

Windows 10 one year on: It’s evolving but privacy still a concern

A year after its launch, Windows 10 continues to improve upon its predecessor.

This week marks one year since the launch of what is arguably Microsoft’s most ambitious – and possibly most controversial – operating system: Windows 10.

Windows 10 represents a fundamentally different approach compared to the earlier versions of Windows that many of us have used, such as the highly popular Windows 7.

One of the things that made Windows 7 so successful was that it represented the culmination of more than a decade of experience developing operating systems for just a single platform: the desktop.

Microsoft understood what desktop users wanted and delivered a product to satisfy their demands. Windows 7 loaded quickly, it made media sharing easy, it was more secure than the earlier Windows XP, gamers loved it, it used less power and Windows Media Centre was a useful interface for watching media.

But rather than being exclusively for desktop PCs, Windows 10 aimed to service three different platforms: PC, tablet and smartphone.

In many ways, Windows 10 is an evolution of its previous iteration, Windows 8 (there was no Windows 9). Microsoft has taken the same cross-platform philosophy and refined it to remove some of the issues that proved unpopular with users.

But Microsoft’s first attempt to appeal to the desktop and mobile market in a single OS failed badly in two ways.

Firstly, Windows 8 never gained a significant market share in the mobile space. Secondly, it compromised the experience for desktop users by forcing them to use an interface system designed with touchscreen tablets in mind.

The Start menu – a fixture since Windows 95 – was removed in favour of a start screen, which proved to be a disastrous move.

Even experienced Windows users could not find the common functionality they regularly used. Microsoft’s app store was launched to compete with Apple and Google, but it failed to attract quality developers. This had a flow-on effect on the mobile/tablet market as many apps that people used were not available on Windows 8.

Windows 10 was a result of the learning experience from Windows 8. The user interface is significantly improved as part of the “Continuum” concept, which senses the device you are using and adjusts itself accordingly.

The Start button was back with the addition of Live Tiles, which display information at a glance without opening an app or program.

Microsoft also introduced Cortana, which is couched as a virtual personal assistant, and a new web browser, Edge.

Windows 10 restored the Start button, to many users' delight. Microsoft
Windows 10 restored the Start button, to many users' delight. Microsoft

Who’s watching?

However, one of the features that drew the most attention, and the most controversy, was the way Windows 10 tracked user data and provided targeted advertising in return.

This was one way that Microsoft could afford to offer Windows 10 as a free upgrade from Windows 7 and 8 until July 2016.

But many users did not welcome the tracking of their personal information. As some have said, Microsoft used to monetise its operating systems by offering it as a product and charging money for it, but with Windows 10, Microsoft is monetising its customers by gathering their data and turning that into a product to sell to advertisers.

While many companies, such as Google and Amazon, regularly gather user data and target advertising at them through their online portals, many people objected to Microsoft using their entire operating system to track them.

The feeling of your desktop tracking your actions and sending out this information is disturbing to many people. People strongly feel that their desktop belongs to them because they paid for it (even though Windows 10 was offered free to most users), unlike websites for which they did not.

Microsoft has also had legal trouble in France over Windows 10 practices regarding privacy, security and user data collection. This may be the first case, but likely won’t be the last one.

Windows 10 was designed from the outset to work on multiple platforms. Maurizio Pesce/Flickr, CC BY
Windows 10 was designed from the outset to work on multiple platforms. Maurizio Pesce/Flickr, CC BY

Out of 10?

Despite the privacy concerns, Windows 10’s features have expanded over its first year. Cortana now shares maps, tracks lost phones and sends photos from phone to PC with voice commands.

Edge now uses less power, allows note taking on web pages and provides a reading view for distraction-free reading of web content.

In August 2015, Microsoft launched an Internet of Things (IoT) framework to offer support for developing IoT apps on Windows 10 using Raspberry Pi, which is a miniature low-cost computer.

In terms of security, Microsoft added Device Guard, which can ensure only permitted programs will run. It also disabled the controversial Wi-Fi Sense, which was included at launch and allowed shared users’ Wi-Fi passwords with Outlook and Skype contacts.

Microsoft’s mobile strategy progressed further with Continuum, which now allows any monitor to be used as a computer by plugging in a Windows 10-enabled smartphone.

Another change to Microsoft’s strategy is that there won’t be new stand-alone versions of Windows, but rather incremental functional updates to Windows 10.

Overall, Windows 10 was a successful strategic move by Microsoft to leverage its desktop user base and guide them to tablets, mobiles and then to the cloud. It learnt from the mistakes of Windows 8 and developed an OS platform that has shown potential to be successful.

Vidyasagar Potdar, Senior Research Fellow, School of Information Systems, Curtin University.

This article first appeared on The Conversation.

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Changing the conversation around mental health in rural India

Insights that emerged from discussions around mental health at a village this World Mental Health Day.

Questioning is the art of learning. For an illness as debilitating as depression, asking the right questions is an important step in social acceptance and understanding. How do I open-up about my depression to my parents? Can meditation be counted as a treatment for depression? Should heartbreak be considered as a trigger for deep depression? These were some of the questions addressed by a panel consisting of the trustees and the founder of The Live Love Lough Foundation (TLLLF), a platform that seeks to champion the cause of mental health. The panel discussion was a part of an event organised by TLLLF to commemorate World Mental Health Day.

According to a National Mental Health Survey of India 2015-16, conducted by the National Institute of Mental Health and Neurosciences (NIMHANS), common mental disorders including depression, anxiety disorders and substance use disorders affect nearly 10% of the population, with 1 in 20 people in India suffering from depression. The survey reported a huge treatment gap, a problem that is spread far and wide across urban and rural parts of the country.

On 10th of October, trustees of the foundation, Anna Chandy, Dr. Shyam Bhat and Nina Nair, along with its founder, Deepika Padukone, made a visit to a community health project centre in Devangere, Karnataka. The project, started by The Association of People with Disability (APD) in 2010, got a much-needed boost after partnering with TLLLF 2 years ago, helping them reach 819 people suffering from mental illnesses and spreading its program to 6 Taluks, making a difference at a larger scale.


During the visit, the TLLLF team met patients and their families to gain insights into the program’s effectiveness and impact. Basavaraja, a beneficiary of the program, spoke about the issues he faced because of his illness. He shared how people used to call him mad and would threaten to beat him up. Other patients expressed their difficulty in getting access to medical aid for which they had to travel to the next biggest city, Shivmoga which is about 2 hours away from Davangere. A marked difference from when TLLLF joined the project two years ago was the level of openness and awareness present amongst the villagers. Individuals and families were more expressive about their issues and challenges leading to a more evolved and helpful conversation.

The process of de-stigmatizing mental illnesses in a community and providing treatment to those who are suffering requires a strong nexus of partners to make progress in a holistic manner. Initially, getting different stakeholders together was difficult because of the lack of awareness and resources in the field of mental healthcare. But the project found its footing once it established a network of support from NIMHANS doctors who treated the patients at health camps, Primary Healthcare Centre doctors and the ASHA workers. On their visit, the TLLLF team along with APD and the project partners discussed the impact that was made by the program. Were beneficiaries able to access the free psychiatric drugs? Did the program help in reducing the distance patients had to travel to get treatment? During these discussions, the TLLLF team observed that even amongst the partners, there was an increased sense of support and responsiveness towards mental health aid.

The next leg of the visit took the TLLLF team to the village of Bilichodu where they met a support group that included 15 patients and caregivers. Ujjala Padukone, Deepika Padukone’s mother, being a caregiver herself, was also present in the discussion to share her experiences with the group and encouraged others to share their stories and concerns about their family members. While the discussion revolved around the importance of opening up and seeking help, the team brought about a forward-looking attitude within the group by discussing future possibilities in employment and livelihood options available for the patients.

As the TLLLF team honoured World Mental Health day, 2017 by visiting families, engaging with support groups and reviewing the successes and the challenges in rural mental healthcare, they noticed how the conversation, that was once difficult to start, now had characteristics of support, openness and a positive outlook towards the future. To continue this momentum, the organisation charted out the next steps that will further enrich the dialogue surrounding mental health, in both urban and rural areas. The steps include increasing research on mental health, enhancing the role of social media to drive awareness and decrease stigma and expanding their current programs. To know more, see here.

This article was produced by the Scroll marketing team on behalf of The Live Love Laugh Foundation and not by the Scroll editorial team.