Much like 2015, the past year too witnessed Indians enthusiastically hitting their keyboards and smartphones in search of some smut, according to data from Pornhub.com, which calls itself the world’s biggest porn site. In all, the website streamed nearly 92 billion videos over 23 billion visits during the year. The US and the UK led the charge, with Canada unseating India from the third spot on Pornhub’s ranking of the top 20 countries by traffic.
In India – now the fourth largest country by traffic – a large number of users were looking for something specific, as Pornhub.com explained in a blog post:
Most countries take great pride in their nationality, but India takes it to a whole other level as made evident by their top searches on Pornhub. A majority of searches (top, relative, and gaining) include “Indian.” One top term that came seemingly out of nowhere to make it to the top-10 list was “Indian aunty with young,” flying up to the top by 81 spots. India’s own Sunny Leone (NSFW) is again, the number one searched pornstar in the country and “Lesbian” makes it to the number two spot in the top categories.
India’s propensity to search for Indians becomes even clearer if you stack up the top-10 searches from both years:
As you’d notice, no Japanese or Indonesian distractions this year.
However, alongside India’s pornographic nationalism, there’s another standout datapoint from Pornhub’s 2016 analysis: The average time spent on the site dropped by a precipitous 70 seconds. The average visit duration for Indian viewers in 2015 stood at nine minutes and 30 seconds, among the highest in the world. In 2016, it’s dropped to eight minutes and 20 seconds, although the average duration worldwide has increased by 16% during the year.
Off the cuff, there could be two reasons. One, that India’s appetite for porn is waning. Or, that improving internet speeds in the country have cut down buffering and stream lag issues, thereby making visits short(er) and sweet. And with India’s smartphones-wielding users continuing to increase their share of Pornhub traffic – from 60% in 2015 to 70% in 2016 – those new 4G networks may well be kicking in.
Surely, this isn’t the Digital India many had dreamt of. But at least some are having a good time.
In a first, some of the finest Indian theatre can now be seen on your screen
A new cinematic production brings to life thought-provoking plays as digital video.
Though we are a country besotted with cinema, theatre remains an original source of provocative stories, great actors, and the many deeply rooted traditions of the dramatic arts across India. CinePlay is a new, ambitious experiment to bring the two forms together.
These plays, ‘filmed’ as digital video, span classic drama genre as well as more experimental dark comedy and are available on Hotstar premium, as part of Hotstar’s Originals bouquet. “We love breaking norms. And CinePlay is an example of us serving our consumer’s multi-dimensional personality and trusting them to enjoy better stories, those that not only entertain but also tease the mind”, says Ajit Mohan, CEO, Hotstar.
The first collection of CinePlays feature stories from leading playwrights, like Vijay Tendulkar, Mahesh Dattani, Badal Sircar amongst others and directed by film directors like Santosh Sivan and Nagesh Kukunoor. They also star some of the most prolific names of the film and theatre world like Nandita Das, Shreyas Talpade, Saurabh Shukla, Mohan Agashe and Lillete Dubey.
The idea was conceptualised by Subodh Maskara and Nandita Das, the actor and director who had early experience with street theatre. “The conversation began with Subodh and me thinking how can we make theatre accessible to a lot more people” says Nandita Das. The philosophy is that ‘filmed’ theatre is a new form, not a replacement, and has the potential to reach millions instead of thousands of people. Hotstar takes the reach of these plays to theatre lovers across the country and also to newer audiences who may never have had access to quality theatre.
“CinePlay is merging the language of theatre and the language of cinema to create a third unique language” says Subodh. The technique for ‘filming’ plays has evolved after many iterations. Each play is shot over several days in a studio with multiple takes, and many angles just like cinema. Cinematic techniques such as light and sound effects are also used to enhance the drama. Since it combines the intimacy of theatre with the format of cinema, actors and directors have also had to adapt. “It was quite intimidating. Suddenly you have to take something that already exists, put some more creativity into it, some more of your own style, your own vision and not lose the essence” says Ritesh Menon who directed ‘Between the Lines’. Written by Nandita Das, the play is set in contemporary urban India with a lawyer couple as its protagonists. The couple ends up arguing on opposite sides of a criminal trial and the play delves into the tension it brings to their personal and professional lives.
The actors too adapted their performance from the demands of the theatre to the requirements of a studio. While in the theatre, performers have to project their voice to reach a thousand odd members in the live audience, they now had the flexibility of being more understated. Namit Das, a popular television actor, who acts in the CinePlay ‘Bombay Talkies’ says, “It’s actually a film but yet we keep the characteristics of the play alive. For the camera, I can say, I need to tone down a lot.” Vickram Kapadia’s ‘Bombay Talkies’ takes the audience on a roller coaster ride of emotions as seven personal stories unravel through powerful monologues, touching poignant themes such as child abuse, ridicule from a spouse, sacrifice, disillusionment and regret.
The new format also brought many new opportunities. In the play “Sometimes”, a dark comedy about three stressful days in a young urban professional’s life, the entire stage was designed to resemble a clock. The director Akarsh Khurana, was able to effectively recreate the same effect with light and sound design, and enhance it for on-screen viewers. In another comedy “The Job”, presented earlier in theatre as “The Interview”, viewers get to intimately observe, as the camera zooms in, the sinister expressions of the interviewers of a young man interviewing for a coveted job.
Besides the advantages of cinematic techniques, many of the artists also believe it will add to the longevity of plays and breathe new life into theatre as a medium. Adhir Bhat, the writer of ‘Sometimes’ says, “You make something and do a certain amount of shows and after that it phases out, but with this it can remain there.”
This should be welcome news, even for traditionalists, because unlike mainstream media, theatre speaks in and for alternative voices. Many of the plays in the collection are by Vijay Tendulkar, the man whose ability to speak truth to power and society is something a whole generation of Indians have not had a chance to experience. That alone should be reason enough to cheer for the whole project.
Hotstar, India’s largest premium streaming platform, stands out with its Originals bouquet bringing completely new formats and stories, such as these plays, to its viewers. Twenty timeless stories from theatre will be available to its subscribers. Five CinePlays, “Between the lines”, “The Job”, “Sometimes”, “Bombay Talkies” and “Typecast”, are already available and a new one will release every week starting March. To watch these on Hotstar Premium, click here.
This article was produced on behalf of Hotstar by the Scroll.in marketing team and not by the Scroll.in editorial staff.