Porn Industry

Indians seem to love watching other Indians having sex

Data from Pornhub.com shows Indians' search preferences on the website.

Another year, another tranche of Pornhub data.

Much like 2015, the past year too witnessed Indians enthusiastically hitting their keyboards and smartphones in search of some smut, according to data from Pornhub.com, which calls itself the world’s biggest porn site. In all, the website streamed nearly 92 billion videos over 23 billion visits during the year. The US and the UK led the charge, with Canada unseating India from the third spot on Pornhub’s ranking of the top 20 countries by traffic.

In India – now the fourth largest country by traffic – a large number of users were looking for something specific, as Pornhub.com explained in a blog post:

Most countries take great pride in their nationality, but India takes it to a whole other level as made evident by their top searches on Pornhub. A majority of searches (top, relative, and gaining) include “Indian.” One top term that came seemingly out of nowhere to make it to the top-10 list was “Indian aunty with young,” flying up to the top by 81 spots. India’s own Sunny Leone (NSFW) is again, the number one searched pornstar in the country and “Lesbian” makes it to the number two spot in the top categories.

India’s propensity to search for Indians becomes even clearer if you stack up the top-10 searches from both years:

As you’d notice, no Japanese or Indonesian distractions this year.

However, alongside India’s pornographic nationalism, there’s another standout datapoint from Pornhub’s 2016 analysis: The average time spent on the site dropped by a precipitous 70 seconds. The average visit duration for Indian viewers in 2015 stood at nine minutes and 30 seconds, among the highest in the world. In 2016, it’s dropped to eight minutes and 20 seconds, although the average duration worldwide has increased by 16% during the year.

Off the cuff, there could be two reasons. One, that India’s appetite for porn is waning. Or, that improving internet speeds in the country have cut down buffering and stream lag issues, thereby making visits short(er) and sweet. And with India’s smartphones-wielding users continuing to increase their share of Pornhub traffic – from 60% in 2015 to 70% in 2016 – those new 4G networks may well be kicking in.

Surely, this isn’t the Digital India many had dreamt of. But at least some are having a good time.

This article first appeared on Quartz.

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India’s urban water crisis calls for an integrated approach

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Water challenges in urban India

For urban India, the situation is critical. In 2015, about 377 million Indians lived in urban areas and by 2030, the urban population is expected to rise to 590 million. Already, according to the National Sample Survey, only 47% of urban households have individual water connections and about 40% to 50% of water is reportedly lost in distribution systems due to various reasons. Further, as per the 2011 census, only 32.7% of urban Indian households are connected to a piped sewerage system.

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Distribution and water loss issues: Distribution challenges, such as water loss due to theft, pilferage, leaky pipes and faulty meter readings, result in unequal and unregulated distribution of water. In New Delhi, for example, water distribution loss was reported to be about 40% as per a study. In Mumbai, where most residents get only 2-5 hours of water supply per day, the non-revenue water loss is about 27% of the overall water supply. This strains the municipal body’s budget and impacts the improvement of distribution infrastructure. Factors such as difficult terrain and legal issues over buildings also affect water supply to many parts. According to a study, only 5% of piped water reaches slum areas in 42 Indian cities, including New Delhi. A 2011 study also found that 95% of households in slum areas in Mumbai’s Kaula Bunder district, in some seasons, use less than the WHO-recommended minimum of 50 litres per capita per day.

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Recycling and harvesting: Raw sewage water which is dumped into oceans damages the coastal eco-system. Instead, this could be used as a cheaper alternative to fresh water for industrial purposes. According to a 2011 World Bank report, 13% of total freshwater withdrawal in India is for industrial use. What’s more, the industrial demand for water is expected to grow at a rate of 4.2% per year till 2025. Much of this demand can be met by recycling and treating sewage water. In Mumbai for example, 3000 MLD of sewage water is released, almost 80% of fresh water availability. This can be purified and utilised for industrial needs. An example of recycled sewage water being used for industrial purpose is the 30 MLD waste water treatment facility at Gandhinagar and Anjar in Gujarat set up by Welspun India Ltd.

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This article was produced by the Scroll marketing team on behalf of BASF and not by the Scroll editorial team.