The spirits are rising in the Indian herbal and Ayurvedic products market.
Yoga guru Ramdev-led Patanjali Ayurved’s growing clout in the consumer-goods sector has left others drooling for that pie.
The Sri Sri Ayurveda Trust, the consumer-goods firm set up by spiritual guru Sri Sri Ravi Shankar’s Art of Living Foundation, now plans to launch 1,000 franchise stores under the brand Sri Sri Tattva, The Economic Times newspaper reported on August 22. It will sell herbal toothpaste, soaps, staples, spices, pickles, and juices, the newspaper said, quoting Sri Sri Ayurveda chief executive officer Tej Katpitia. Also in the works is an extended range of products spanning food and home-care categories.
“People have now accepted Ayurvedic products in their daily lives, and we believe our brand offerings are different compared to those of existing players,” The Economic Times quoted Katpitia as saying.
Spiritual awakening to soaps
Art of Living, founded in 1981, promotes meditation and yoga for overall well-being. Over the last two decades, Ravi Shankar has become a popular face on television in India and globally, and Art of Living is now worth Rs 234 crore (as of 2016).
In 2003, Art of Living set up Sri Sri Ayurveda and began selling Ayurvedic products under the Sri Sri brand, though it was limited in range and distribution then. Its retail footprint today includes modern trade and general trade, besides its e-commerce portal Srisritattva.com. Sri Sri Ayurveda’s products are also available on Amazon and Bigbasket.com. On its website, the company lists its health drink Ojasvita, herbal toothpaste Sudanta, ghee made of cow’s milk, and honey, among others as its highest-selling products.
However, in the last five years, India’s consumer-goods landscape has evolved dramatically, partly due to Patanjali’s spectacular rise and its ambition to make Ayurveda a mainstay of Indian households. Its revenue grew by a stunning 2,254% from financial year 2011-’12 to reach more than Rs 10,500 crore in the financial year 2017.
This, along with the growing consumer acceptance of herbal and Ayurvedic products, has pushed even consumer goods giants like Hindustan Unilever, Colgate, and L’oreal to explore the segment further.
Sri Sri Ayurveda sees itself as a natural fit. So, stronger distribution and more products apart, it is now spending more on marketing. In October 2016, it roped in badminton champion PV Sindhu to endorse Ojasvita.
However, it may have significant catching up to do. In 2016, Ramdev’s firm had over 10,000 dedicated stores alone. In 2015, it entered into a tie-up with retail king Kishore Biyani to sell its products through his Future Group’s Big Bazaar supermarket chains and other ventures.
Ten awesome TV shows to get over your post-GoT blues
With those withdrawal symptoms kicking in, all you need is a good rebound show.
Hangovers tend to have a debilitating effect on various human faculties, but a timely cure can ease that hollow feeling generally felt in the pit of the stomach. The Game of Thrones Season 7 finale has left us with that similar empty feeling, worsened by an official statement on the 16-month-long wait to witness The Great War. That indeed is a long time away from our friends Dany, Jon, Queen C and even sweet, sweet Podrick. While nothing can quite replace the frosty thrill of Game of Thrones, here’s a list of awesome shows, several having won multiple Emmy awards, that are sure to vanquish those nasty withdrawal symptoms:
There is no better setting for high stakes white collar crime than the Big Apple. And featuring a suited-up Paul Giamatti going head-to-head with the rich and ruthless Damien Lewis in New York, what’s not to like? Only two seasons young, this ShowTime original series promises a wolf-of-wall-street style showcase of power, corruption and untold riches. Billions is a great high-octane drama option if you want to keep the momentum going post GoT.
What do you get when the makers of the Dark Knight Trilogy and the studio behind Game of Thrones collaborate to remake a Michael Crichton classic? Westworld brings together two worlds: an imagined future and the old American West, with cowboys, gun slingers - the works. This sci-fi series manages to hold on to a dark secret by wrapping it with the excitement and adventure of the wild west. Once the plot is unwrapped, the secret reveals itself as a genius interpretation of human nature and what it means to be human. Regardless of what headspace you’re in, this Emmy-nominated series will absorb you in its expansive and futuristic world. If you don’t find all of the above compelling enough, you may want to watch Westworld simply because George RR Martin himself recommends it! Westworld will return for season 2 in the spring of 2018.
It’s a distinct possibility that your first impressions of this show, whether you form those from the trailer or opening sequence, will make you think this is just another sun-kissed and glossy Californian drama. Until, the dark theme of BLL descends like an eerie mist, that is. With the serious acting chops of Reese Witherspoon and Nicole Kidman as leads, this murder mystery is one of a kind. Adapted from author Liane Moriarty’s book, this female-led show has received accolades for shattering the one-dimensional portrayal of women on TV. Despite the stellar star cast, this Emmy-nominated show wasn’t easy to make. You should watch Big Little Lies if only for Reese Witherspoon’s long struggle to get it off the ground.
The Night Of is one of the few crime dramas featuring South Asians without resorting to tired stereotypes. It’s the kind of show that will keep you in its grip with its mysterious plotline, have you rooting for its characters and leave you devastated and furious. While the narrative revolves around a murder and the mystery that surrounds it, its undertones raises questions on racial, class and courtroom politics. If you’re a fan of True Detective or Law & Order and are looking for something serious and thoughtful, look no further than this series of critical acclaim.
As the name suggests, AHS is a horror anthology for those who can stomach some gore and more. In its 6 seasons, the show has covered a wide range of horror settings like a murder house, freak shows, asylums etc. and the latest season is set to explore cults. Fans of Sarah Paulson and Jessica Lange are in for a treat, as are Lady Gaga’s fans. If you pride yourself on not being weak of the heart, give American Horror Story a try.
At its heart, Empire is a simple show about a family business. It just so happens that this family business is a bit different from the sort you are probably accustomed to, because this business entails running a record label, managing artistes and when push comes to shove, dealing with rivals in a permanent sort of manner. Empire treads some unique ground as a fairly violent show that also happens to be a musical. Lead actors Taraji P Henson and Terrence Howard certainly make it worth your while to visit this universe, but it’s the constantly evolving interpersonal relations and bevy of cameo appearances that’ll make you stay. If you’re a fan of hip hop, you’ll enjoy a peek into the world that makes it happen. Hey, even if you aren’t one, you might just grow fond of rap and hip hop.
When everything else fails, it’s comforting to know that the family will always be there to lift your spirits and keep you chuckling. And by the family we mean the Dunphys, Pritchetts and Tuckers, obviously. Modern Family portrays the hues of familial bonds with an honesty that most family shows would gloss over. Eight seasons in, the show’s characters like Gloria and Phil Dunphy have taken on legendary proportions in their fans’ minds as they navigate their relationships with relentless bumbling humour. If you’re tired of irritating one-liners or shows that try too hard, a Modern Family marathon is in order. This multiple-Emmy-winning sitcom is worth revisiting, especially since the brand new season 9 premiers on 28th September 2017.
Headlined by James Franco and Maggi Gyllenhaal, The Deuce is not just about the dazzle of the 1970s, with the hippest New York crowd dancing to disco in gloriously flamboyant outfits. What it IS about is the city’s nooks and crannies that contain its underbelly thriving on a drug epidemic. The series portrays the harsh reality of New York city in the 70s following the legalisation of the porn industry intertwined with the turbulence caused by mob violence. You’ll be hooked if you are a fan of The Wire and American Hustle, but keep in mind it’s grimmer and grittier. The Deuce offers a turbulent ride which will leave you wanting more.
In case you’re feeling vengeful, you can always get the spite out of your system vicariously by watching Dexter, our favourite serial killer. This vigilante killer doesn’t hide behind a mask or a costume, but sneaks around like a criminal, targeting the bad guys that have slipped through the justice system. From its premier in 2006 to its series finale in 2013, the Emmy-nominated Michael C Hall, as Dexter, has kept fans in awe of the scientific precision in which he conducts his kills. For those who haven’t seen the show, the opening credits give an accurate glimpse of how captivating the next 45 minutes will be. If it’s been a while since you watched in awe as the opening credits rolled, maybe you should revisit the world’s most loved psychopath for nostalgia’s sake.
Available starting October
If you’re still craving an epic drama with extensive settings and a grandiose plot and sub-plots, Rome, co-produced by HBO and BBC, is where your search stops. Rome is a historical drama that takes you through an overwhelming journey of Ancient Rome’s transition from a republic to an empire. And when it comes to tastes, this series provides the similar full-bodied flavour that you’ve grown to love about Game of Thrones. There’s a lot to take away for those who grew up quoting Julius Caesar, and for those looking for a realistic depiction of the legendary gladiators. If you’re a history buff, give this Emmy-winning show a try.
For your next obsession, Hotstar Premium has you covered with its wide collection of the most watched shows in the world. Apart from the ones we’ve recommended, Indian viewers can now easily watch other universally loved shows such as Silicon Valley and Prison Break, and movies including all titles from the Marvel and Disney universe. So take control of your life again post the Game of Thrones gloom and sign up for the Hotstar Premium membership here.
This article was produced by the Scroll marketing team on behalf of Hotstar and not by the Scroll editorial team.