digital commerce

Apps trump websites for Indian smartphone users

Over 80% of buyers surveyed in India now prefer using apps over mobile browsers to shop on phones.

In 2015, when India’s e-commerce posterboy Flipkart decided to shut its mobile website and go app-only, its American rival Amazon raced ahead to become India’s most-visited e-commerce site. While the company relaunched its mobile app within a few months, many analysts still consider it as the biggest mistake that Flipkart ever made.

But if recent data is to be believed, apps are now a hot favourite for online shoppers in India.

Over 80% of buyers surveyed in India now prefer using apps over mobile browsers to shop on phones, compared to the global average of around 70%, according to a report published by payments technology firm Worldpay on March 5.

Data: Worldpay
Data: Worldpay

At an average of 10 downloads per mobile phone, India’s thriving app market beats those in the US and UK where the average downloads are seven, the report added. Indians downloaded 12.1 billion apps last year, dethroning the US’s app economy (11.3 billion downloads).

Data: Worldpay, March 2018
Data: Worldpay, March 2018

For the study, Worldpay polled 16,000 consumers from Australia, Brazil, China, Germany, India, Japan, South Korea, the US, and the UK who shopped through their mobile phones in the last three months. Over 1,500 of the respondents were from India.

“The fact is that while India took longer to catch on to smartphone ownership, its citizens are now among the earliest adopters of a whole range of technologies,” said Phil Pomford, the Asia-Pacific general manager for global enterprise e-commerce at Worldpay. “Capturing this emerging class of luxury mobile shoppers depends upon providing a comfortable and convenient mobile payment journey.”

Getting the app experience right can yield handsome rewards for e-tailers. After all, according to the Worldpay report, one in three Indians spent more than Rs 4,000 on their last purchase.

ithis article first appeared on Quartz

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Following a mountaineer as he reaches the summit of Mount Everest

Accounts from Vikas Dimri’s second attempt reveal the immense fortitude and strength needed to summit the Everest.

Vikas Dimri made a huge attempt last year to climb the Mount Everest. Fate had other plans. Thwarted by unfavourable weather at the last minute, he came so close and yet not close enough to say he was at the top. But that did not deter him. Vikas is back on the Everest trail now, and this time he’s sharing his experiences at every leg of the journey.

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At Camp 4 (8,000m), famously known as the death zone, Vikas caught a clear glimpse of the summit – his dream standing rather tall in front of him.

It was the 18th of May 2018 and Vikas finally reached the top. The top of his Everest…the top of Mount Everest!

Watch the video below to see actual moments from Vikas’ climb.

Play

Vikas credits his strength to dedication, exercise and a healthy diet. He credits dietary supplements for helping him sustain himself in the inhuman conditions on Mount Everest. On heights like these where the oxygen supply drops to 1/3rd the levels on the ground, the body requires 3 times the regular blood volume to pump the requisite amount of oxygen. He, thus, doesn’t embark on an expedition without double checking his supplements and uses Livogen as an aid to maintain adequate amounts of iron in his blood.

Livogen is proud to have supported Vikas Dimri on his ambitious quest and salutes his spirit. To read more about the benefits of iron, see here. To read Vikas Dimri’s account of his expedition, click here.

This article was produced by the Scroll marketing team on behalf of Livogen and not by the Scroll editorial team.