Stories written by

Karthik Srinivasan

Gandhi urged Indians to give up British goods. So what’s different about the Fabindia boycott call?

That was cancel culture too – but it was not in response to merely ‘hurt sentiments’.

Karthik Srinivasan
· Oct 22, 2021 · 09:00 am
Tanishq pulls ad featuring inter-faith match, a sign of the angry, fearful times in which we live

Detractors claimed that the jewellery spot normalises so-called love jihad.

Karthik Srinivasan
· Oct 13, 2020 · 12:00 pm
Modi’s coronavirus speech: Straight out of the digital marketer’s playbook

A digital marketer’s primary concern and reason for existence is output and outtakes – but not necessarily outcome.

Karthik Srinivasan
· Mar 20, 2020 · 12:35 pm