Known as modern Rajasthan’s best kept secret, Magnetic Fields art and music festival has emerged as a much-sought-after experience in just five years of its existence. The experience has been described as simply magical by those who’ve travelled all the way to Alsisar heritage village for the previous editions of the festival.

In true mahal fashion, there is even an underground dungeon-cum-stage which draws huge crowds every year. It comes with its own dungeon-like grisly history - it’s where the prisoners were housed and, rumours say, hanged. This year, Magnetic Fields is adding another chapter to the dungeon tales by partnering with Jameson and transforming the space into The Jameson Underground.

Buried under the plush exteriors of the mahal, this nocturnal stage will come to life at 10:30 PM and reverberate with tunes till 03.30 AM on all three days. Festival goers can expect a true upside-down experience with an Irish touch. At The Jameson Underground, an exclusive cocktail menu completes the sensational experience.

The line-up at The Jameson Underground is diverse. SUCHI is a DJ and host of ‘Through The Smog’ on Boxout.fm, which showcases UK’s underground music.

When it comes to SUCHI, one can expect a set as a diverse as her life experience

Once a punk rocker, Dharam Saraviya- aka Dreamstates - is today one of the most in-demand DJs in the Indian underground music scene. Dreamstates’ sound spans breakbeat, acid, afro, disco and outsider house.

Dreamstates’ musical experiments will seep into your subconscious

Another music radio show host, Angad Bharaj, will take over The Jameson Underground this year. His solo electronic music project, Daisho, is known for exceptional musical collaborations with Afro-Latin electronic powerhouse Penya and ace percussionist Magnus PI among others.

Daisho’s atypical DJ sets feature selections ranging from jazz, samba, funk, and disco, to garage, grime, techno and bass

Kev Fresh is an open format DJ whose versatile sets range from old school to new, soulful to pumping, underground to overground and everything in between. Kristy Harper’s music weaves through house, techno and disco and is peppered with influences from her travels all over the world.

Kristy Harper’s music is peppered with tropical influences from South and Central America, Africa and the Caribbean

UK-based producer DjRUM, known for his casual disregard of genre boundaries, will bring his rich musical heritage to The Jameson Underground stage.

The music of DjRUM can’t be pigeonholed - the genre can change several times in a single track

Jameson even managed to rope in the mysterious Jhumri Telaiya export, Babloo Babylon, whose music is an homage to the classic Bollywood tunes of the ‘40s, the ‘50s and the ‘60s.

The triple threat: Babloo Babylon is playing Indian underground music with an underground identity at The Jameson Underground stage.

The Magnetic Fields itinerary is full of such innovative experiences. The Puqaar folk music stage, for example, takes the Magnetic Fields experience to the residents of Alsisar. For Magnetic Words, storytellers from fields as diverse as film, technology, stand-up comedy and adventure sports gather at a desert camp for a storytelling session, a first-of-its-kind experience by a music festival.

Magnetic Fields is a prime example of music festivals creating experimental, immersive experiences for festival goers. To know more about Magnetic Fields, 2018, click here. To know more about The Jameson Underground, click here.

This article was produced by the Scroll marketing team on behalf of Jameson and not by the Scroll editorial team.