On 11th January, 2021, the otherwise dreadful Monday morning was met with a surprise from Amazon Prime Video. The OTT platform suddenly changed its logo, which now reads as Pri Video, and everyone is wondering as to why and where the ‘ME’ has disappeared.

#WhereIsMe was posted by the platform in its caption while introducing the new change in its profile pictures across social media accounts. The Instagram and Facebook accounts even had some fun memes accompanying the caption, inspired by snippets of popular Hindi movies and TV shows. Take a look at them below.

On Twitter, Amazon Prime Video Tweeted the new logo along with the #NewProfilePic and #WhereIsMe with a baffled emoji.

This new change was met with mixed responses from fans. Many wondered about the reasons behind this sudden move; some even engaged in fun wordplay using ‘ME’ to come up with entertaining statements.

Here are some fun responses from followers:

So, what is Amazon Prime Video upto? Is it promoting a new show? Is it addressing a social cause? Or is it just some trick it is playing with fans? There’s nothing we can do but wait and watch what it unveils, and hopefully soon!

Follow Amazon Prime Video on Instagram, Twitter and Facebook to catch the latest updates.

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