Two years ago, the idea of celebrations seemingly changed forever. From being an opportunity to meet loved ones and sharing food and gifts, we went to staying home and staring at the screen extending virtual hugs and wishes. Staying indoors increased screen time (courtesy working from home or bingeing from home) making the screen the closest we could get to a loved one.
But, this festive season, Prime Video is urging its viewers to reconnect with loved ones and celebrate the festival of lights the old-fashioned way. In an all-new campaign featuring two of Prime Video’s beloved characters, the streaming service has taken a courageous but heart-warming stance by asking users to press pause on streaming, and hit play on celebrating with family and friends, following all necessary health and safety measures.
Hear from Mirzapur’s daring king Kaleen Bhaiyya on cutting the bingeing and gearing up for Diwali.
The rebellious, bold, funny and full of inspiration Siddhi returns to give you a special message. The Four More Shots Please! star’s advice will surely make your Diwali a great one.
“Over the last four years, we have had the amazing privilege of entertaining our customers with a slate of compelling Amazon Originals and movies across multiple languages. Especially over the last 18 months, as the country went into lockdowns, Prime Video has become the go-to entertainment destination for customers across the country and we are truly humbled by this.” said Sushant Sreeram, Director – Marketing, Amazon Prime Video, India. “At the same time, we want to encourage our customers to take a moment to reconnect and rediscover the joy of togetherness – in real life or virtually. With this campaign, we wanted to remind customers that Prime Video and the world of their favourite stories and characters are always going to be around, but they shouldn’t miss the beautiful opportunity to celebrate the festive season with their loved ones. And we couldn’t think of a better way to say this than have some of our iconic characters do it for us! We hope customers enjoy many joyous moments and create some amazing new memories this festive season and we can’t wait for them all to be back to their favourite world of Prime Video!”
Bring in this Diwali with your loved ones to mark the beginning of a brighter future. After nearly two challenging years, celebrate this festive occasion away from your screens and among the ones you love, for its finally time for #ApnoWaliDiwali!
This is a partnered post with Amazon Prime Video.