Is it a bird? Is it a plane? No, it's Superman...er, with blonde hair.
After all, if there's one man in international sport who's worthy of being called Superman, it's probably Lionel Messi. So what if he has blonde hair now?
Umm, yes. The Argentinian footballer, who recently retired from the national team, has got himself a new look. Catalan giants Barcelona FC recently unveiled a new training video which shows arguably the world's greatest footballer in all his blonde glory.
Of course, the cat had already been let out of the bag with his picture on Instagram shared by Messi's wife, Antonella Roccuzzo.
But then even the world's greatest footballer isn't immune to criticism from social media warriors about his fashion choices.
Lionel Messi evidently having a mid-career crisis - retires from international football and dyes his hair blonde. pic.twitter.com/sYLCBlOo6c
— Paddy Power (@paddypower) July 26, 2016
Someone has to stop Messi. This hair is worse than the tax fraud. pic.twitter.com/CEN4VVmhue
— Zito (@_Zeets) July 24, 2016
Messi sporting a new look following his release from prison. pic.twitter.com/AOIwQosYGO
— Sivan John™ (@SivanJohn) July 24, 2016
Messi trying so hard to be Ramsey.
— Mubarak (@yo_jab) July 24, 2016
Let it go Leo. There's only one Aaron pic.twitter.com/V8YpwQ5OD1