FIFA World Cup

Will we see the next Pele or Ronaldo? Five potential breakout stars at Russia 2018

The World Cup often throws future superstars into the limelight.

The story goes that a little kid in Brazil was left crestfallen looking at his father in tears after the final of the 1950 World Cup. The final that stunned the 200,000-odd gathered at the Maracana. In the heat of the moment, the kid told his father he will win the World Cup for Brazil one day. Eight years later at the 1958 Sweden World Cup, Pele did just that.

Then 17 years old, Pele was not part of the team that started the World Cup but he was undoubtedly the biggest star to emerge from the tournament, the first time it was televised worldwide. Thus the game had its first global superstar.

Every World Cup fields a plethora of pre-existing superstars. Lionel Messi, Cristiano Ronaldo and Neymar are all aiming to leave an indelible mark on Russia 2018 but with billions watching, it is the perfect stage for a new generation to showcase their talents.

Here’s a look at five players who could emerge as breakout stars in Russia.

Hirving Lozano (Mexico)

Temperamental but extremely gifted, Hirving Lozano followed in the footsteps of a number of Latin American stars by swapping home for an introductory taste of European football in the Netherlands. He hit 17 goals in 29 games in his debut season abroad as PSV Eindhoven won the Dutch title and has drawn comparisons with Luis Suarez – both for his ability and disposition – while placing Europe’s bigger clubs on alert. He has a knack for the spectacular, scoring the winner for Pachuca minutes into his professional debut, while needing just half an hour to find the net for PSV. At 22, the hope is “Chucky” will mature given time, with Mexico coach Juan Carlos Osorio counting on him to sparkle.

Goncalo Guedes (Portugal)

Offloaded to Valencia on loan after finding himself stuck behind a queue of talent at Paris Saint-Germain, Goncalo Guedes played just one minute of Portugal’s qualifying campaign. After a frustrating yet brief spell in France, a brilliant start with his new club in La Liga thrust him back into the national team spotlight. The 21-year-old scored five goals and laid on 11 assists to help Valencia earn a place in the Champions League, and struck twice in his country’s final World Cup warm-up match against Algeria to further advance his case for a starting berth in Russia. Powerful and capable of slashing through defences, whether by dribbling or passing, Guedes could leave PSG with a fight on their hands to keep hold of a talent whose potential is far from fulfilled.

Timo Werner (Germany)

Regarded as the heir to Germany’s record goalscorer Miroslav Klose, Timo Werner already boasts vast Bundesliga experience and a tendency to deliver on the big occasions. The 22-year-old was the top scorer at last year’s Confederations Cup, won by Germany, and a return of seven goals in 12 appearances since his international debut in March 2017 suggests he will be a mainstay in the national team for the next decade. Armed with searing pace – he was clocked running 100 metres in 11.1 seconds – the RB Leipzig forward is a constant threat on the counter and thrives by hanging on the shoulder of the last defender. A deep run by Germany in Russia could set Werner up for a shot at the tournament’s golden boot.

Sardar Azmoun (Iran)

Sardar Azmoun has been piling up the international goals for an Iran squad that has regularly superseded expectations. With 23 international goals in just 32 games, the 23-year-old is already fifth on Iran’s list of all-time leading scorers. Azmoun was a standout volleyball player as a teenager before concentrating solely on football, and uses his athleticism and acceleration to great effect. He was snapped up by Rubin Kazan in 2013 and while Arsenal and Liverpool have reportedly showed interest in the past, he remains in Russia. He will team up with Alireza Jahanbakhsh, who became the first Asian to finish as the Dutch league’s top scorer this season, as Iran try to punch above their weight in a section featuring Portugal and Spain.

Hakim Ziyech (Morocco)

A Dutch youth international, Hakim Ziyech ultimately elected to represent Morocco rather than the country of his birth in 2015. It was a decision blasted by Netherlands great Marco van Basten but one that helped Morocco end a 20-year World Cup absence. An attacking midfielder with the facility to penetrate the opposition, he is the fulcrum in an underrated Morocco side and has an eye for goal, finding the net eight times in 15 matches. Two prolific seasons at Twente earned him a move to Ajax in 2016 but the 25-year-old is looking for a new challenge after landing the league’s player of the year award and will be desperate to prove his value in Russia.

With AFP inputs

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The next Industrial Revolution is here – driven by the digitalization of manufacturing processes

Technologies such as Industry 4.0, IoT, robotics and Big Data analytics are transforming the manufacturing industry in a big way.

The manufacturing industry across the world is seeing major changes, driven by globalization and increasing consumer demand. As per a report by the World Economic Forum and Deloitte Touche Tohmatsu Ltd on the future of manufacturing, the ability to innovate at a quicker pace will be the major differentiating factor in the success of companies and countries.

This is substantiated by a PWC research which shows that across industries, the most innovative companies in the manufacturing sector grew 38% (2013 - 2016), about 11% year on year, while the least innovative manufacturers posted only a 10% growth over the same period.

Along with innovation in products, the transformation of manufacturing processes will also be essential for companies to remain competitive and maintain their profitability. This is where digital technologies can act as a potential game changer.

The digitalization of the manufacturing industry involves the integration of digital technologies in manufacturing processes across the value chain. Also referred to as Industry 4.0, digitalization is poised to reshape all aspects of the manufacturing industry and is being hailed as the next Industrial Revolution. Integral to Industry 4.0 is the ‘smart factory’, where devices are inter-connected, and processes are streamlined, thus ensuring greater productivity across the value chain, from design and development, to engineering and manufacturing and finally to service and logistics.

Internet of Things (IoT), robotics, artificial intelligence and Big Data analytics are some of the key technologies powering Industry 4.0. According to a report, Industry 4.0 will prompt manufacturers globally to invest $267 billion in technologies like IoT by 2020. Investments in digitalization can lead to excellent returns. Companies that have implemented digitalization solutions have almost halved their manufacturing cycle time through more efficient use of their production lines. With a single line now able to produce more than double the number of product variants as three lines in the conventional model, end to end digitalization has led to an almost 20% jump in productivity.

Digitalization and the Indian manufacturing industry

The Make in India program aims to increase the contribution of the manufacturing industry to the country’s GDP from 16% to 25% by 2022. India’s manufacturing sector could also potentially touch $1 trillion by 2025. However, to achieve these goals and for the industry to reach its potential, it must overcome the several internal and external obstacles that impede its growth. These include competition from other Asian countries, infrastructural deficiencies and lack of skilled manpower.

There is a common sentiment across big manufacturers that India lacks the eco-system for making sophisticated components. According to FICCI’s report on the readiness of Indian manufacturing to adopt advanced manufacturing trends, only 10% of companies have adopted new technologies for manufacturing, while 80% plan to adopt the same by 2020. This indicates a significant gap between the potential and the reality of India’s manufacturing industry.

The ‘Make in India’ vision of positioning India as a global manufacturing hub requires the industry to adopt innovative technologies. Digitalization can give the Indian industry an impetus to deliver products and services that match global standards, thereby getting access to global markets.

The policy, thus far, has received a favourable response as global tech giants have either set up or are in the process of setting up hi-tech manufacturing plants in India. Siemens, for instance, is helping companies in India gain a competitive advantage by integrating industry-specific software applications that optimise performance across the entire value chain.

The Digital Enterprise is Siemens’ solution portfolio for the digitalization of industries. It comprises of powerful software and future-proof automation solutions for industries and companies of all sizes. For the discrete industries, the Digital Enterprise Suite offers software and hardware solutions to seamlessly integrate and digitalize their entire value chain – including suppliers – from product design to service, all based on one data model. The result of this is a perfect digital copy of the value chain: the digital twin. This enables companies to perform simulation, testing, and optimization in a completely virtual environment.

The process industries benefit from Integrated Engineering to Integrated Operations by utilizing a continuous data model of the entire lifecycle of a plant that helps to increase flexibility and efficiency. Both offerings can be easily customized to meet the individual requirements of each sector and company, like specific simulation software for machines or entire plants.

Siemens has identified projects across industries and plans to upgrade these industries by connecting hardware, software and data. This seamless integration of state-of-the-art digital technologies to provide sustainable growth that benefits everyone is what Siemens calls ‘Ingenuity for Life’.

Case studies for technology-led changes

An example of the implementation of digitalization solutions from Siemens can be seen in the case of pharma major Cipla Ltd’s Kurkumbh factory.

Cipla needed a robust and flexible distributed control system to dispense and manage solvents for the manufacture of its APIs (active pharmaceutical ingredients used in many medicines). As part of the project, Siemens partnered with Cipla to install the DCS-SIMATIC PCS 7 control system and migrate from batch manufacturing to continuous manufacturing. By establishing the first ever flow Chemistry based API production system in India, Siemens has helped Cipla in significantly lowering floor space, time, wastage, energy and utility costs. This has also improved safety and product quality.

In yet another example, technology provided by Siemens helped a cement plant maximise its production capacity. Wonder Cement, a greenfield project set up by RK Marbles in Rajasthan, needed an automated system to improve productivity. Siemens’ solution called CEMAT used actual plant data to make precise predictions for quality parameters which were previously manually entered by operators. As a result, production efficiency was increased and operators were also freed up to work on other critical tasks. Additionally, emissions and energy consumption were lowered – a significant achievement for a typically energy intensive cement plant.

In the case of automobile major, Mahindra & Mahindra, Siemens’ involvement involved digitalizing the whole product development system. Siemens has partnered with the manufacturer to provide a holistic solution across the entire value chain, from design and planning to engineering and execution. This includes design and software solutions for Product Lifecycle Management, Siemens Technology for Powertrain (STP) and Integrated Automation. For Powertrain, the solutions include SINUMERIK, SINAMICS, SIMOTICS and SIMATIC controls and drives, besides CNC and PLC-controlled machines linked via the Profinet interface.

The above solutions helped the company puts its entire product lifecycle on a digital platform. This has led to multi-fold benefits – better time optimization, higher productivity, improved vehicle performance and quicker response to market requirements.

Siemens is using its global expertise to guide Indian industries through their digital transformation. With the right technologies in place, India can see a significant improvement in design and engineering, cutting product development time by as much as 30%. Besides, digital technologies driven by ‘Ingenuity for Life’ can help Indian manufacturers achieve energy efficiency and ensure variety and flexibility in their product offerings while maintaining quality.

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The above examples of successful implementation of digitalization are just some of the examples of ‘Ingenuity for Life’ in action. To learn more about Siemens’ push to digitalize India’s manufacturing sector, see here.

This article was produced on behalf of Siemens by the Scroll.in marketing team and not by the Scroll.in editorial staff.