Online marketplace Snapdeal has unveiled a new logo and tagline – Unbox Zinadgi – as part of its efforts to remodel the brand. The Gurgaon-based company has done away with its colour palette of red and blue for vermillion. London-based DesignStudio was tasked with the job of the mega overhaul. DesignStudio helped home rentals startup Airbnb with a similar revamp earlier this year, Times of India reported.

Snapdeal CEO Kunal Bahl said, "Advertising in Indian e-commerce has been very functional till now, mainly focused on winning transactions, just like telecom companies were some time back. We want to break away from it and focus on the growing aspirations of the average Indian consumer." He, however, did not reveal the amount spent on the rebranding.

The asper Infotech Pvt. Ltd-run company has announced that it will spend Rs 200 crore on marketing in the next two years. It is also working towards cutting down delivery time.