Technology News

Google’s new ‘upsetting-offensive’ tag aims to improve quality of search results

The guideline directs ‘quality raters’ to flag factually incorrect data or content that can be considered a racial slur.

Tech major Google is trying to improve the quality of its search results with a new “upsetting-offensive” category for content. Under this, content that can be deemed as racial slurs, pro-hate or violence against a particular community can be flagged, as well as links that lead to factually incorrect data, AP reported on Thursday.

To highlight such results, Google will bring on board “quality raters” as contractors to form a review team. The group will be responsible for surfing through websites bringing to notice questionable content, including pornography. While flagging such content will not affect the search results altogether, it will help alter an algorithm that will bring reliable sources higher in the results and push down the flagged links.

Google has added the “upsetting-offensive” category to its list of guidelines for quality checks, which runs into 160 page. It directs quality raters to “flag to all web results that contain upsetting or offensive content from the perspective of users in your locale, even if the result satisfies the user intent”. The company has not commented on the changes, so far. They were first reported in the blog Search Engine Land.

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Children's Day is not for children alone

It’s also a time for adults to revisit their childhood.

Most adults look at childhood wistfully, as a time when the biggest worry was a scraped knee, every adult was a source of chocolate and every fight lasted only till the next playtime. Since time immemorial, children seem to have nailed the art of being joyful, and adults can learn a thing or two about stress-free living from them. Now it’s that time of the year again when children are celebrated for...simply being children, and let it serve as a timely reminder for adults to board that imaginary time machine and revisit their childhood. If you’re unable to unbuckle yourself from your adult seat, here is some inspiration.

Start small, by doodling at the back page of your to-do diary as a throwback to that ancient school tradition. If you’re more confident, you could even start your own comic strip featuring people in your lives. You can caricaturise them or attribute them animal personalities for the sake of humour. Stuck in a boring meeting? Draw your boss with mouse ears or your coffee with radioactive powers. Just make sure you give your colleagues aliases.

Pull a prank, those not resulting in revenue losses of course. Prank calls, creeping up behind someone…pull them out from your memory and watch as everyone has a good laugh. Dress up a little quirky for work. It’s time you tried those colourful ties, or tastefully mismatched socks. Dress as your favourite cartoon characters someday – it’s as easy as choosing a ponytail-style, drawing a scar on your forehead or converting a bath towel into a cape. Even dinner can be full of childish fun. No, you don’t have to eat spinach if you don’t like it. Use the available cutlery and bust out your favourite tunes. Spoons and forks are good enough for any beat and for the rest, count on your voice to belt out any pitch. Better yet, stream the classic cartoons of your childhood instead of binge watching drama or news; they seem even funnier as an adult. If you prefer reading before bedtime, do a reread of your favourite childhood book(s). You’ll be surprised by their timeless wisdom.

A regular day has scope for childhood indulgences in every nook and cranny. While walking down a lane, challenge your friend to a non-stop game of hopscotch till the end of the tiled footpath. If you’re of a petite frame, insist on a ride in the trolley as you about picking items in the supermarket. Challenge your fellow gym goers and trainers to a hula hoop routine, and beat ‘em to it!

Children have an incredible ability to be completely immersed in the moment during play, and acting like one benefits adults too. Just count the moments of precious laughter you will have added to your day in the process. So, take time to indulge yourself and celebrate life with child-like abandon, as the video below shows.

Play

This article was produced by the Scroll marketing team on behalf of SBI Life and not by the Scroll editorial team.