Automobile industry

BMW plans to invest Rs 130 crore in India and launch a new version of the 5 Series

However, the company said it is hard to make green vehicles popular in the country as there is not enough government support or infrastructure.

German car manufacturer BMW has announced that it will invest an additional Rs 130 crore in India, PTI reported on Monday. With this, BMW’s total investment in India will increase to Rs 1,250 crore.

The company will launch the new version of its locally manufactured 5 Series later in June as well as the 6 Series Gran Turismo in 2018. “Since 2007, we have been consistently investing in India,” said BMW India President Vikram Pawah. “This year, we are going to increase our investment further to up to Rs 1,250 crore on a cumulative basis.” Since 2007, the company has sold 66,000 vehicles in India, of which the 5 Series comprises nearly 30%.

Pawah added that the investments will fund BMW’s group operations, including its two-wheeler business, and its financial services arm. With this, the total investments in the BMW’s group operations in India will go up to Rs 520 crore and on BMW Financial Services to Rs 730 crore. The company also plans to increase its market share in the premium car segment in India from under 2% to between 5 and 10%.

However, Pawah said it will be difficult to popularise green vehicles in India as there is not enough infrastructure and government support, and consumers fear getting stranded when charge runs of electronic vehicles.

We welcome your comments at letters@scroll.in.
Sponsored Content BY 

Bringing your parents into the digital fold can be a rewarding experience

Contrary to popular sentiment, being the tech support for your parents might be a great use of your time and theirs.

If you look up ‘Parents vs technology’, you’ll be showered with a barrage of hilariously adorable and relatable memes. Half the hilarity of these memes sprouts from their familiarity as most of us have found ourselves in similar troubleshooting situations. Helping a parent understand and operate technology can be trying. However, as you sit, exasperated, deleting the gazillion empty folders that your mum has accidentally made, you might be losing out on an opportunity to enrich her life.

After the advent of technology in our everyday personal and work lives, parents have tried to embrace the brand-new ways to work and communicate with a bit of help from us, the digital natives. And while they successfully send Whatsapp messages and make video calls, a tremendous amount of unfulfilled potential has fallen through the presumptuous gap that lies between their ambition and our understanding of their technological needs.

When Priyanka Gothi’s mother retired after 35 years of being a teacher, Priyanka decided to create a first of its kind marketplace that would leverage the experience and potential of retirees by providing them with flexible job opportunities. Her Hong Kong based novel venture, Retired, Not Out is reimagining retirement by creating a channel through which the senior generation can continue to contribute to the society.

Our belief is that tech is highly learnable. And learning doesn’t stop when you graduate from school. That is why we have designed specific programmes for seniors to embrace technology to aid their personal and professional goals.

— Priyanka Gothi, Founder & CEO, Retired Not Out

Ideas like Retired Not Out promote inclusiveness and help instil confidence in a generation that has not grown up with technology. A positive change in our parent’s lives can be created if we flip the perspective on the time spent helping them operate a laptop and view it as an exercise in empowerment. For instance, by becoming proficient in Microsoft Excel, a senior with 25 years of experience in finance, could continue to work part time as a Finance Manager. Similarly, parents can run consultation blogs or augment their hobbies and continue to lead a fulfilling and meaningful life.

Advocating the same message, Lenovo’s new web-film captures the void that retirement creates in a person’s life, one that can be filled by, as Lenovo puts it, gifting them a future.

Play

Depending on the role technology plays, it can either leave the senior generation behind or it can enable them to lead an ambitious and productive life. This festive season, give this a thought as you spend time with family.

To make one of Lenovo’s laptops a part of the family, see here.

This article was produced on behalf of Lenovo by the Scroll.in marketing team and not by the Scroll.in editorial staff.