Luxury fashion brand Gucci will go fur-free from 2018, the company’s Chief Executive Officer Marco Bizzarri said on Thursday, according to BBC. The Italian fashion house will auction all its remaining fur items, and become fur-free from its spring-summer 2018 collection.
“Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals,” Bizzarri said about the decision. The change means that Gucci will no longer use mink, coyote, raccoon dog, fox, rabbit and all other species specially bred or caught for the purpose of making fur clothes.
Humane Society International, which will receive the proceeds from the auction of Gucci’s fur items, hailed the company’s decision. “Gucci going fur-free is a huge game-changer,” organisation president Kitty Block said. “For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion.”
Gucci will also become a part of the Fur Free Alliance, an international group of organisations that promotes alternatives to fur in the fashion industry.