Restaurant guide and food ordering app Zomato has withdrawn its new outdoor advertisement campaign that was criticised on social media for being offensive and sexist, Mint reported on Friday.
“While we did not mean to, we can see why it can be offensive to people, and we apologise for it,” the company’s co-founder Pankaj Chaddah said in a tweet on Wednesday. “We will take this ad down with immediate effect.”
Though most of the advertisements puns used wordplay based on pop culture references, an ad that read ‘MC. mac n’ cheese? BC. butter chicken?’ offended many people on social media.
“While it was not our intention, we can understand how that one particular creative could have been perceived as offensive,” Pramod Rao, the company’s marketing head, told Mint. “We will be withdrawing that creative in particular.”