Patanjali ad that calls dark complexion a ‘skin ailment’ was lost in translation, says Ramdev
The yoga guru clarified on Twitter that the company had approved the words ‘skin complications’ in Hindi.
![Patanjali ad that calls dark complexion a ‘skin ailment’ was lost in translation, says Ramdev](https://sc0.blr1.digitaloceanspaces.com/large/864392-78676-jjclnqnjcy-1515493038.jpg)
After an advertisement for a fairness cream made by Ramdev’s Patanjali Ayurved called dark complexion a “skin ailment”, the yoga guru took to Twitter on Tuesday to clarify that the intended meaning of the ad was lost in translation.
The ad, published in December in the Deccan Chronicle, listed dark complexion as a skin ailment, along with “dry skin” and “wrinkles”, News18 reported.
After several social media users pointed out that the text was discriminatory, Ramdev responded on Tuesday saying that they had approved the words skin complications, or “thvacha ke vikar” in Hindi.
“By error, it got changed in translation/copy-writing (sic),” Ramdev said. “I always talked about maintaining natural beauty and never supported color discrimination.”
No Baba Ramdev... 'dark complexion' is NOT a skin ailment. Did Tarun Vijay write your ad? pic.twitter.com/laHsUVjFGL
— Karthik (@beastoftraal) January 8, 2018
We approved the word - 'Skin Complications' (त्वचा के विकार), which by error, got changed in translation/copy-writing. I always talked about maintaining natural beauty and never supported color discrimination.
— Swami Ramdev (@yogrishiramdev) January 9, 2018