Battling disease

Watch: A dance performance that recreates the effects of the HIV virus on the human body

This video is part of a campaign by #endHIV to bring further awareness and donations to an HIV vaccine that it's backing.

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Close to three and a half decades ago, in June 1981, aids was first identified as a disease that mortally affects human beings. In 2016, a cure for that disease is still to be found.

It is so difficult to find a cure because the HIV virus constantly mutates, thereby preventing the body's antibodies from fighting it effectively. Since its discovery, around 40 million deaths have been attributed to aids. In 2016, almost as many people are living with the HIV virus. India, with 2.1 million people living with the disease, is the third-most affected country.

Earlier this month. #endHIV launched HIVbeats, a YouTube channel where celebrities, survivors, activists talk about the disease in the hopes of bringing further awareness of its effects. One of the videos in the channel is this gorgeous minimalist dance performance that mimics how the HIV virus enters and infiltrates the body's defences.

Narrated by Academy Award-winning actress Julianne Moore and choreographed by Ryan Heffingon (who worked with pop singer Sia on the music video for Chandelier), the video shows skilled dancers enacting the motions of the virus and antibodies – although it moves from reality to hope in the end. Here, a cure is found, driving the HIV virus away.

In the videos below, members of #endHIV describe an HIV vaccine that has Sudhir Paul, from the University of Texas, has been working on for 15 years. The final proposal will shortly be taken to the USFDA, before commencing human trials.

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Snippets of wisdom on the health care industry by Dr. Kevin Lofton

His sessions stressed on the importance of patient centric healthcare.

At the Hospital Leadership Summit 2017, Dr Kevin Lofton, CEO Catholic Health Initiatives, spoke on the need to focus on patient experience, the role of the leader and shared some ideas from the practices of his own hospital chain. Here are some snippets from Dr Lofton’s presentation that will provide some food for thought. The Bringing Health to Life content hub contains his and many other insights and best practices for healthcare delivery.

The two kinds of willing patients

During the summit, a consensus emerged that the health care industry needs to learn customer centricity from other industries. However, the health care industry is unique in several ways and one of the fundamental differences is the nature of its customer. Dr Lofton spoke about how the customer i.e. the patient in the health care industry is different by way of motivation. He reminded the gathering that nobody willingly seeks out a doctor.

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The paradigm shift needed in health care

Dr Lofton emphasised that patient centricity needs to become a part of the very philosophy of a health care facility, a philosophy that drives every action and motivates every employee in the organisation. He described this revaluation of purpose as a paradigm shift. Dr Lofton spoke about how patient centricity starts much before the patient walks into the hospital, that the patient’s tryst with the health care system starts before a visit to the doctor is warranted. In this clip, Dr Lofton provides an example of one such paradigm shift for health care providers.

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At the 2017 Hospital Leadership Summit, Dr Lofton shared several such insights from his experience in the US health care system. He emphasised especially on the need of empathy alongside clinical skill among health care providers.

For more insights and best practices for healthcare delivery, visit Abbott’s Bringing Health to Life portal.

This article was produced on behalf of Abbott by the Scroll.in marketing team and not by the Scroll.in editorial staff.