In its ninth season, Kaun Banega Crorepati, the popular quiz show hosted by Amitabh Bachchan, had Prime Minister Narendra Modi and his government’s policies as the evening’s defining feature. There were questions about the Modi government’s policies, including “Which notes were demonetised by Reserve Bank in November?” and “Which country did Narendra Modi visit in July 2017?”.
There were also plugs for the Digital India campaign, with KBC wiring the money directly to contestants. The show is sponsored by Reliance Jio, the company for which the prime minister appeared in front-page advertisements last September.
Seventeen years after it made its debut on Indian television, the show continues to have 15 questions ranging from Rs 1,000 to Rs 1 crore. When the 10th question is reached, a 16th question is unlocked, which is a jackpot for Rs 7 crore. Each question can be answered in a maximum time limit of 45 seconds and instead of the usual phone-a-friend, there is a video call to a friend.
Folks, do watch #KBCAt9. Strong promotion of Prime Minister Narendra Modi, his programmes and visits, and Digital India, so far. :)
— Aparna Kalra (@Apkal) August 28, 2017
Is this KBC or Promotion event of Jio, Modi & BJP?? #KBC10
— Rahul rawat (@rahulcool1386) August 28, 2017
पनामा से बचना है तो तेल मालिश तो करनी ही पड़ेगी pic.twitter.com/uj3HaMoSiM
— Lalu Prasad Yadav (@ModiLeDubega) August 28, 2017
First 5 mins of #KBC and TWO questions including Narendra Modi and his government. Oh now there's a 3rd.
— Craig Cranenburgh (@cranenburgh) August 28, 2017