Around the Web

Ridley Scott’s 1984 Apple commercial to David Fincher’s Heineken spot: Super Bowl ads by big names

The most coveted TV spot for advertisers has attracted the best filmmaking talent.

The Super Bowl – the annual championship game of the National Football League – attracts over 100 million viewers, many of whom tune in not for the sport but for the commercials. The Super Bowl has become the most coveted TV spot for American brands and the commercials themselves have become serious business, demanding directorial flair. So unsurprisingly, the ads attract popular filmmakers, who up the ante every year. Ahead of the 48th Super Bowl on February 4, here’s a pick of some memorable Super Bowl commercials made by acclaimed Hollywood directors over the years.

All the Money in The Word director Ridley Scott’s Apple commercial in 1984 looks appropriately futuristic for its time, and also includes a bonus reference to George Orwell’s dystopian novel 1984. “You’ll see why 1984 won’t be like ‘1984’”, the advertisement asserts,as it announces the launch of the new Macintosh. The ad is often hailed as the best Super Bowl commercial of all time and a turning point for the event’s ad game.


Gore Verbinski directed a commercial featuring the iconic three Budweiser frogs a decade before he helmed the first three Pirates of the Caribbean films. Named “Bud”, “Weis”, and “Er”, the three frogs croak the name of the company in a rhythm that’s oddly catching.


Brad Pitt is in his element in the 2005 Heineken commercial directed by David Fincher (Fight Club, Social Network, The Curious Case of Benjamin Button). Strolling out casually to get himself a six-pack of beer, he is blissfully oblivious to the paparazzi and the adoring throngs following him.


A cantankerous but persistently adorable Betty White gets tackled into a muddy puddle while playing football in the 2010 Snickers advertisement directed by Craig Gillespie (I, Tonya). The advertisement follows Snickers’s time-honoured template, in which sugar-and-energy deprived people become cranky and turn into someone else. One meta-reference and a snickers bar later, it turns out that Betty reverts back to being Mike, a spry young man. A little while later, though, hunger turns another hefty player into Abe Vigoda.


No Country for Old Men directors Joel and Ethan Coen’s 2017 Mercedes AMG GT Roadster commercial was a big, burly tribute to the 1969 road drama Easy Rider featuring Peter Fonda and Dennis Hopper. A group of bikers are engaged in rough fisticuffs at a bar when they are told that their vehicles have been “blocked-in”. Accompanied with the twangs of Steppenwolf’s track Born to Be Wild, the ad also includes an appearance by Fonda himself.

We welcome your comments at
Sponsored Content BY 

When did we start parenting our parents?

As our parents grow older, our ‘adulting’ skills are tested like never before.

From answering every homework question to killing every monster under the bed, from soothing every wound with care to crushing anxiety by just the sound of their voice - parents understandably seemed like invincible, know-it-all superheroes all our childhood. It’s no wonder then that reality hits all of a sudden, the first time a parent falls and suffers a slip disc, or wears a thick pair of spectacles to read a restaurant menu - our parents are growing old, and older. It’s a slow process as our parents turn from superheroes to...human.

And just as slow to evolve are the dynamics of our relationship with them. Once upon a time, a peck on the cheek was a frequent ritual. As were handmade birthday cards every year from the artistically inclined, or declaring parents as ‘My Hero’ in school essays. Every parent-child duo could boast of an affectionate ritual - movie nights, cooking Sundays, reading favourite books together etc. The changed dynamic is indeed the most visible in the way we express our affection.

The affection is now expressed in more mature, more subtle ways - ways that mimics that of our own parents’ a lot. When did we start parenting our parents? Was it the first time we offered to foot the electricity bill, or drove them to the doctor, or dragged them along on a much-needed morning walk? Little did we know those innocent acts were but a start of a gradual role reversal.

In adulthood, children’s affection for their parents takes on a sense of responsibility. It includes everything from teaching them how to use smartphones effectively and contributing to family finances to tracking doctor’s appointments and ensuring medicine compliance. Worry and concern, though evidence of love, tend to largely replace old-fashioned patterns of affection between parents and children as the latter grow up.

It’s something that can be easily rectified, though. Start at the simplest - the old-fashioned peck on the cheek. When was the last time you gave your mom or dad a peck on the cheek like a spontaneous five-year-old - for no reason at all? Young parents can take their own children’s behaviour available as inspiration.

As young parents come to understand the responsibilities associated with caring for their parents, they also come to realise that they wouldn’t want their children to go through the same challenges. Creating a safe and secure environment for your family can help you strike a balance between the loving child in you and the caring, responsible adult that you are. A good life insurance plan can help families deal with unforeseen health crises by providing protection against financial loss. Having assurance of a measure of financial security for family can help ease financial tensions considerably, leaving you to focus on being a caring, affectionate child. Moreover,you can eliminate some of the worry for your children when they grow up – as the video below shows.


To learn more about life insurance plans available for your family, see here.

This article was produced by the Scroll marketing team on behalf of SBI Life and not by the Scroll editorial team.