Digital Marketing
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Digital marketing 101: Why email is still an effective and inexpensive way to catch a customer’s eye
Harish Vasudevan
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In a new book, Meta CMO Alex Schultz argues that every organisation needs a ‘North Star’
Alex Schultz
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Not just politicians, online advertisers too are recognising the value of Indian Americans
Priyali Prakash
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Economics of social media ‘influencers’: They dream of making millions but most are unpaid interns
Natalya Saldanha, The Conversation
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AI, data science and other fields Indian techies can skill themselves in to survive the IT bust
Sushma UN, qz.com
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Why Niantic didn’t need marketing to make Pokémon Go viral
Lee Scott, The Conversation