Digital marketing 101: Why email is still an effective and inexpensive way to catch a customer’s eye

Harish Vasudevan

· Feb 10, 2026 · 01:30 pm

In a new book, Meta CMO Alex Schultz argues that every organisation needs a ‘North Star’

Alex Schultz

· Nov 10, 2025 · 01:30 pm

Not just politicians, online advertisers too are recognising the value of Indian Americans

Priyali Prakash

· Feb 13, 2021 · 11:30 am

Economics of social media ‘influencers’: They dream of making millions but most are unpaid interns

Natalya Saldanha, The Conversation

· Nov 20, 2019 · 09:30 pm

AI, data science and other fields Indian techies can skill themselves in to survive the IT bust

Sushma UN, qz.com

· Jan 03, 2018 · 07:30 pm

Why Niantic didn’t need marketing to make Pokémon Go viral

Lee Scott, The Conversation

· Jul 31, 2016 · 10:30 pm