They have your psychographic profile from social media. How will they use it? These books explain

Saranya Subramanian

· Apr 22, 2018 · 03:30 pm

Cambridge Analytica row shows how Facebook is killing democracy with its personality profiling data

Timothy Summers, The Conversation

· Mar 23, 2018 · 01:30 pm

Psychographics: The behavioural analysis that helped Cambridge Analytica know voters’ minds

Michael Wade, The Conversation

· Mar 22, 2018 · 08:30 pm