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Gandhi bookstores have been around in Mexico for decades now, having been begun by a man inspired by Mahatma Gandhi who believed that the country's problems could be alleviated if people only read more. And its latest ad campaign, the Mexican bookstore chain wants to remind you how beautiful reading can be and also how one book puts you onto another.

In an innovative ad using animation, 3D art and visual effects, the bookstore takes you from Pinnochio to Moby Dick to Don Quixote in a matter of seconds, showing you the wonderful range of worlds that books have to offer. There is even a challenge built in: Can you figure out which are each of the characters in this short video?