The Centre made an abortive attempt to legalise jallikattu earlier this year, in a move that was widely seen as an attempt to pander to Tamilians ahead of elections in the state. The bull-taming tradition, which involves torturing the animals and force-feeding them liquor, also has many defenders who argue that it is an important part of Tamil culture and can be done in a safe manner.

Although the Supreme Court stayed the Centre's notification in the jalikattu case, the campaign to make it legal again has not ended – and supporters of the tradition argue that putting an end to it would also mean the demise of native breeds of Indian cattle.

Now, Hiphop Tamizha, composed of musicians Adhi Ramachandran Venkatapathy and Jeeva R, have put together a video campaigning for jalikattu to be legalised.

"We think of bulls as our sons, how would we think of hurting them? This is a fallacy. Banning this sport, our breed bulls will be destroyed. Foreign bull business will increase," Venkatapathy raps in Takkaru Takkaru.

Only the first section is a music video though.

In the second part, it turns into propaganda and the waterworks kick in. The real villain is a Monsanto-like corporation that wants to kill Indian breeds and then patent their own breed of bulls that they will bring. When resorting to violence fails, they try to ban the sport. There are also real interviews with farmers and an MBA student from Coventry University who try to bust the "common perception" that "uneducated people" practise Jallikattu. It is claimed that not a single bull has been hurt since 2009. A counterpoint to that can be found here.

The Tamil Nadu-based music duo first came to internet fame with their music video Club le Mabbu le, a song that caused controversy for shaming women who smoke, drink and have live-in relationships.