But few have been able to catch the hard-to-reach rare pokémon.
But that hasn't stopped people from trying. There are multiple articles dealing with the topic. Players are venturing into unknown territory to catch pokémon and level up: from kayaking in the ocean to roaming around cemeteries.
The video above shows how the 2001 Bollywood film Kabhi Khushi Kabhi Gham was not really about loving your parents. It actually was about the hard work it took to catch the game's most famous creature – a Pikachu.
Here's someone who claims to have hatched the first legendary pokémon after walking for 10 kilometres.
On social media, the intense devotion for the game shows no signs of waning.
Not everyone has jumped on the bandwagon. For them, there's even a Chrome extension called PokéGone for people not wanting to look at any Pokémon-related content on the web.