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It's a 143-second music video made by someone calling themselves Dhinchak Pooja, a name perfectly suited for viral infamy. And it's got the line "swag waali topi, meri swag wali topi" 42 times (we counted).

It's a low budget version of any rap video. There's cars with open roofs, women taking rides on the backs of motorbikes, and a posse of men trying to look cool.

Welcome to the latest addition to the "so bad that it's good" genre of music videos, popularised by the likes of Rebecca Black, Taher Shah and Jacintha Morris. Like cat videos, or "fail" videos that are so popular, they are easily shared across social media and race to millions of views.

Here's Rebecca Black's Friday to jog your memory.

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But not this one. Normally, a video like this would be quick to gain viral infamy, but while this one has been written about on the internet, it has managed to gain only about 2.5 lakh views in the week since it was uploaded. Perhaps the internet is tired of the swag.

It's extraordinary, the lengths some people will go to for internet fame. Here's another video by a creator who calls himself "India's Taher Shah". Unfortunately for him, and fortunately for listeners, it's got only 24,000 views so far. Its production quality is superior to Dhinchak Pooja's, but the idea is more or less the same. "Oh my baby" is the recurring line here.

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An article in Mic described how the "music industry was brainwashing you into liking bad pop songs". Each year there are bad pop songs like Taylor Swift's Blank Spaces or Robin Thicke's Blurred Lines but repeated exposure and playtime convinces listeners that these songs are good. "After a couple dozen unintentional listens, many of us may find ourselves changing our initial opinions about a song."

According to the article, there's a Stockholm effect in pop culture too. So listen to Dhinchak Pooja on repeat, and you might end up liking it and similar songs.