In this world, nobody ever ages, and no one wants to change that. Call it a utopia or a dystopia, but here “the winter never comes”.

Singer, songwriter, multi-instrumentalist and art rock distortionist Annie Clark, better known by her artist name St Vincent, sends across a strong message with her music video (above) for Los Ageless, part of her latest album, Masseduction. The video provides sharp commentary on the notions of modern womanhood and the pressures of “beauty”.

In this society of false pretences, every new innovation helps the “Los Ageless” be eternally young. This is, very obviously, Los Angeles, the centre, with Hollywood, of America’s entertainment business, where being young forever is the key to success for many.